Eleanor N - A level Media blog

  Q4. Evaluate the effectiveness of one of Hall’s reception theory in understanding how cultural and historical circumstances  can affect audience interpretations of news stories  [10] Hall argues that there is an  encoding /decoding model explaining the relationship between the producer, media product and the audience in creating  meaning . Media producers encode products with a preferred meaning. Each audience member can decode meaning by the dominant reading, negotiated reading or the oppositional reading, but this is down to cultural and historical backgrounds. For example, people will have a different reading on Brexit, a controversial topic, based on age, gender, sociodemographic and location. It could be argued that dominant messages (preferred) are becoming more binary due to the oligopolistic nature of the newspaper market, thus three newspapers own 80% of the market. This shows that the space for negotiation is narrowing because of the lack of diversit...

  CRAIL 1/2 Theorists Contexts- social, cultural, historical, political & economic In depth-study Synoptic- make judgements and reach conclusions 'The Differences in the codes and conventions of long form television dramas reflect the different values, attitudes and beliefs of the audiences that consume them' How far do you agree with this statement? In your answer you must: Consider the contexts in which LFTVD are produced and consumed explain how media contexts may have influenced the codes and conventions in the set episodes of long form television drama you have studied refer to relevant academic ideas and arguments make judgements and reach conclusions about the reasons for the differences in codes and conventions between the two episodes Plan: question "what are the differences between ST and TK and to what extent is this because of the audiences watching this Intro macro: Netflix vs DR, Private vs Public Audience differences: millenials/gen z vs older ABC1 demog...

Links: https://www.youtube.com/watch?v=qXnEsv0fOIE&t=2s https://www.youtube.com/watch?v=x9WY0BoSzRM&t=2s https://www.youtube.com/watch?v=yoIMY33_oT4&list=PLXB6veWk2nlsKt1vc2tFi4jNjvtX-dAbT&index=11 https://www.youtube.com/watch?v=4NcnZAk_ls4&list=PLXB6veWk2nlsKt1vc2tFi4jNjvtX-dAbT&index=10 Question 3: 10 marks -Context question: Economic- Industry in managed decline, facing dual challenge of rising competition from online news and how to monetise content in the digital age. Print revenues falling and internet news like google and facebook monopolise profits from online advertising Mailonline makes more profit than The Daily Mail- but is very successful online Guardian just recently recorded its first operative profit in decades- used to have £60m loss each year Political: Press are fourth estate; underpin democracy and hold powerful to account. Our system is capitalist, free-market- but purpose of papers is to make a profit- this is why industry is oligopoly Cul...

  NEWS https://youtu.be/UQEuPpxBUtY Question 1: 10 marks Analyse the different social and cultural representations in sources A and B. Refer to Hall's theory of representation to support your answer. -Representation, with theorists - Hall representation theory: Media language is used to create representations. Through stereotyping and the communication of ideology, those in power try and fix the meaning of a representation to a preferred meaning that suggests there is only one true meaning. Source A- Daily Mirror presents Theresa May as a 'liar'. This can be shown through the media language used to create a negative representation of Theresa May and therefore a stereotype that she is a liar of the country and therefore shouldn't be trusted as prime minister- " don't condemn Britain to five more years of broken Tory promises"- telling their audience that they should vote labour- political alliance Source B-Daily Mail is praising Theresa May- they are conser...

  Q3. Explain how the political context in which newspapers are produced, influences their ownership and regulation. Refer to the Guardian and Daily Mail newspapers to support your answer [10 marks] The political context in which newspapers are produced influences their ownership. This can be shown through our ownership structure of U.K newspapers, which shows a concentrated market with an Oligopoly, emphasising how much of a free market it really is, and the limited opinions readers are faced with due to the concentrated market, of DMGT, Reach and News UK. The Daily Mail have a sole trader ownership model which is by a British successful Business man, Viscount Rothermere, which enforces personal ownership of the paper. As well as this, the owner and the editor have a good relationship meaning that Rothermere influences the paper's ideas and content, disposable to the target reader. The Daily Mail make a profit through circulation of sales by creating sensationalist stories th...

Big Issue: In this edition, The Big Issue has taken on their new edition of the original poster from the government: Stay safe, Control the virus, save lives , to its own version of; stay alert, 500,000 at homeless risk, what needs to be done; although with the same hazard colour scheme and big. bold fonts. They have done this specifically so that the population recognise it, and therefore it catches their eye, since the governments poster has been shown across a variety of media products etc. The Government have used this style of poster to play with peoples fears, in order that they do follow the instructions. The big issue are aware that the governments scheme has successfully helped homelessness since the start of lockdown, however there could be another wave and since thousands have been financially struggling it seems as though they are on the blink of going homeless. Therefore, the Big issues use of intertextuality is that they are using the governments own scheme to warn peo...

1.        Explain how changes in production  and/or  distribution methods have affected the film industry. Refer to Disney’s 1967  and  2016 versions of  The Jungle Book  to support your answer. ·        In your answer you must consider how historical and economic contexts influence the production  and/or  distribution of mainstream films.  [15] Changes in the film industry have been caused by advances and changes in both the production and distribution methods of mainstream films. These changes can be clearly seen in The Jungle Book films, and its very recognisable if we compare the 1967 version to the 2016 one. The film industry now is more successful than ever, with a big market of films and up-to-date technology, we can see how far changes in production and distribution method have affected the film industry. As in 1967, Disney produced films at their own studios and the...

1.        Explain how meanings are established through intertextuality. Refer to source A in your answer [10] Magazines typically use intertextuality to convey their meanings to the audience, because the reader will more likely be interested in it if its something they are culturally aware if, or make the front cover relatable to another so it also reflects their values, and add deeper meanings into the text. The Big Issue is a good example of a magazine that frequently uses intertextuality in its front covers each edition. They need to make it relevant, interesting and attractive in order to appeal to its ABC1 audience demographic, which is sold by street vendors,   who are typically homeless people. This automatically gives the magazine a better reason to buy it, as 50% of its value goes to the vendors. Because the average big issue reader Is likely to be well educated, interested in politics and high culture, as well as wanting to make a differ...

  Explain how representations in music videos are chosen to promote the artist(s).    Refer to one of the music videos you have studied to support your answer. [10]  Planning table:

'Explain how viewpoint and ideologies are communicated by the media language used in adverts. Refer to the unseen advert for Gucci Memoir to support your answer. ' Adverts are primarily used to be able to convey messages and viewpoints across to their ideal audience. This can be through the adverts media language which has been specifically chosen by producers to carry it out. Therefore, the media language communicates with the viewpoints and ideologies to show what the advert it about.  For example, in the Gucci Memoir advert, they have many aspects of media language that help convey and portray many ideologies and viewpoints for their audience. The use of all genders in the main image, helps the idea that it is a gender-free fragrance, anyone can use. This challenges the sexualisation etc that is often used in most adverts to appeal to one particular gender.  I think the main ideology of this advert is to try and normalise the LGBT community, in interesting w...

How has changing patterns of audience consumption affected radio? Refer to BBC radio 1 Breakfast show to support your answer [15] The UK radio industry as a whole in accompanied by 2 different types of radio: Private and public radio stations. The private radio stations include famous ones like Capital FM, whereas public radio stations such as the BBC is varied and has 11 of its own stations, including the radio 1 breakfast show. Private radio stations rely heavily on listening figures etc to gain an income, whereas the BBC is funded by the TV license fee, so they don't have to rely on it, they just need to follow OFCOMs remit.  The radio 1 breakfast show has a target audience of 16-29 year olds which they need to maintain in order to keep their remit. They do this through social media and apps, to gain their interest with up-to-date music and celebrity endorsement on their shows. Since Greg James took over Nick Grimshaw in August 2018, the listening figures for BBC Radio ...

Evaluate the usefulness of one of the following theories in understanding audiences for online newspapers  such as the Guardian and The Daily mail [10] Shirky end of audience or Gerbners cultivation theory Shirky's end of audience theory is very relevant in today's world of online newspapers like the Guardain and the Daily Mail. The Theory comments that audiences now  active, instead of fixed or passive. We are now on the same hierarchy as producers, in the sense we can share, comment and like on online news articles. This helps the audience connect with the producers and editors.  There are over 1000 people who have commented on an article in MailOnline of Gordon Ramsay flouting lockdown rules with his son as he visits the shops. These comments are a mix of positive and negative ones, as people like to share their opinion with others. This suggests that there isnt a very passive audience in society today, because they like to express themselves. In a way, it mak...

Evaluate the usefulness of one of the following theories in understanding audiences for online newspapers  such as the Guardain and The Daily mail [10] Shirky end of audience or Gerbners cultivation theory Summarise theorist and what it means for website- briefly Outline one way the theory does help us to understand audiences for our case study websites- give examples of each to back up work' Outline ways audiences use and respond to websites that dont fit the ideas of the theory- need to have an argument  conclude: Ultimatley, named theory offers a helpful interpretation of the ways in which audiences...However as it does not take into account of...it only gives us half the picture- i.e cant use to talk about anything else but audience 15 mins to write

Media assessment-   LFTVD   ‘Representations of social, cultural and historical events can vary within  long form television dramas from different countries.’ Discuss how and why audiences  migh t  respond to and interpret these representations differently. [30]   In your answer you must:   Consider the contexts in which LFTVD are produced and consumed   Explain how media contexts may have influenced different aspects of realism and audience in the set episodes  of the two LFTVD’s you have studied.   Make judgements and reach conclusions about the differences in realism of social, cultural and historical circumstances between the two set episodes.   Audiences do respond to and interpret the representations of social, cultural and historical events differently, b ecause of the ownership structures and  the audiences of them.  Long form tv dramas have a mass industry with lots of different com...