Radio 1 question
How has changing patterns of audience consumption affected radio? Refer to BBC radio 1 Breakfast show to support your answer [15]
The UK radio industry as a whole in accompanied by 2 different types of radio: Private and public radio stations. The private radio stations include famous ones like Capital FM, whereas public radio stations such as the BBC is varied and has 11 of its own stations, including the radio 1 breakfast show. Private radio stations rely heavily on listening figures etc to gain an income, whereas the BBC is funded by the TV license fee, so they don't have to rely on it, they just need to follow OFCOMs remit.
The radio 1 breakfast show has a target audience of 16-29 year olds which they need to maintain in order to keep their remit. They do this through social media and apps, to gain their interest with up-to-date music and celebrity endorsement on their shows. Since Greg James took over Nick Grimshaw in August 2018, the listening figures for BBC Radio 1 breakfast show increased to over 500,000. In a recent report, stats show that in early 2020, the radio 1 breakfast show was the only radio station to have increased figures for the first few months of the year. This shows that their audience consumption is growing more, and therefore they will need to introduce more on their show to maintain it. However, the breakfast show lost audience members between 2012 and 2018 during Nick Grimshaws reign where he also had to attract over 30's. This was because they don't use social media as often as 15-29 year olds.
This change can be explained by the way in which media convergence of different platforms has transformed the audience. Institutions are no longer interested in keeping audiences together; instead they target different segments of their audience; for example, Radio 1 targets 15-29 year olds whereas other BBC stations target different segments. To attract young audiences across multiple platforms, media institutions trigger engagement and audiences can then take or exchange what they value and what they want tp use of that content, often through the internet.
Therefore, it can be argued that Radio 1 breakfast show should be privatised due to its pop music genre. Private radio stations like Capital have to rely on listening figures to be stable and make an income but Radio 1 doesnt, therefore its not fair on private radio stations which are very similar to radio 1, to have to keep up their audience consumption in order to keep afloat.
To conclude, the changing patterns of audience consumption has affected radio in different ways because the BBC have a huge advantage over the private radio stations, so they don't need to worry about listening figures to survive, they only need to inform, educate and entertain their audiences, compared to global e.g. capital fm who need to maintain their audiences a lot to gain an income.
The UK radio industry as a whole in accompanied by 2 different types of radio: Private and public radio stations. The private radio stations include famous ones like Capital FM, whereas public radio stations such as the BBC is varied and has 11 of its own stations, including the radio 1 breakfast show. Private radio stations rely heavily on listening figures etc to gain an income, whereas the BBC is funded by the TV license fee, so they don't have to rely on it, they just need to follow OFCOMs remit.
The radio 1 breakfast show has a target audience of 16-29 year olds which they need to maintain in order to keep their remit. They do this through social media and apps, to gain their interest with up-to-date music and celebrity endorsement on their shows. Since Greg James took over Nick Grimshaw in August 2018, the listening figures for BBC Radio 1 breakfast show increased to over 500,000. In a recent report, stats show that in early 2020, the radio 1 breakfast show was the only radio station to have increased figures for the first few months of the year. This shows that their audience consumption is growing more, and therefore they will need to introduce more on their show to maintain it. However, the breakfast show lost audience members between 2012 and 2018 during Nick Grimshaws reign where he also had to attract over 30's. This was because they don't use social media as often as 15-29 year olds.
This change can be explained by the way in which media convergence of different platforms has transformed the audience. Institutions are no longer interested in keeping audiences together; instead they target different segments of their audience; for example, Radio 1 targets 15-29 year olds whereas other BBC stations target different segments. To attract young audiences across multiple platforms, media institutions trigger engagement and audiences can then take or exchange what they value and what they want tp use of that content, often through the internet.
Therefore, it can be argued that Radio 1 breakfast show should be privatised due to its pop music genre. Private radio stations like Capital have to rely on listening figures to be stable and make an income but Radio 1 doesnt, therefore its not fair on private radio stations which are very similar to radio 1, to have to keep up their audience consumption in order to keep afloat.
To conclude, the changing patterns of audience consumption has affected radio in different ways because the BBC have a huge advantage over the private radio stations, so they don't need to worry about listening figures to survive, they only need to inform, educate and entertain their audiences, compared to global e.g. capital fm who need to maintain their audiences a lot to gain an income.
Comments
Post a Comment