Eleanor N - A level Media blog

  Newspapers must appeal to audiences and advertisers to stay profitable in an increasingly competitive market. They do this through the content they offer their audiences. There are a number of methods used to ensure content attracts a target audience: News stories selected While the stories featured in a paper reflect the viewpoint of the owner and the editor of the paper, they must also reinforce the values and interests of the target audience. When considering how print news content appeals to target audiences, we can refer to Harcup's news values (2001). These values address the importance and appeal of celebrity and sensationalism in attracting audiences; Example of Harcup news values 2. Technical Codes This refers to the elements used to construct a media product so that it looks the way it does. Key technical codes include: Layout, sell lines and cover lines- The layout is designed to attract readers and helps the readers eye guide down to the main points of coverage on a p...

  Online tabloid conventions - Daily Mail Less formal then print- more gossip and celeb stories (due to younger audience) Participatory media- comment, share, like features Video media Several link tabs- showbiz, sports, weather etc Social media profile links Lots of adverts and pop-ups Apps Online Broadsheet conventions- The Guardian Headlines are more of a serious nature-generally to do with current affairs and politics Apps Navigation bar that has different topics- sports, politics, weather Limited gossip- compared to tabloid Participatory media Video media Limited adverts- adverts usually linked to news values Side boxes

 

  For- The news industry have too much political power and influence over the British public, which has reduced freedom of speech, compromises democracy and is not in public interest. Against- The printed press should not be regulated or controlled, especially by government legislation. This would affect freedom of speech, democracy and would not be of public interest. Regulation of the news industry is concerned with maintaining the need for a free press and the function of the 'Fourth Estate' (newspapers play a role in safeguarding the public from decisions made by wealthy politicans which could influence political outcomes). However, the political influence that news owners have over the general public and the need for pluarlity is a regulatory concern. Regulation of the UK news industry focuses on; News content and information printed by the press Ownership and competition laws The British press is self-regulated, meaning through an indpendant organisatin made up of editor...

  Stories are chosen because editors think the story has the right news values. News values is a theory by Galtung and ruge. They looked at stories which made it into the news and found they all had one or more of the following values: Continuity- Carries on with a story / topic that is already in the news Familiarity - To do with people or places close to home Elite persons - To do with famous or important people Negativity- to do with bad news or suffering Conflict - To do with war, fighting or arguments Unexpectedness - A sudden or unusual event Personalisation - A story that has a human interest angle or can be shown through how it affects a person Consonance - Fits with the way the institution or audience already thinks Threshold- The 'bigger' the size of event, the more likely it is to be reported

Links: https://www.youtube.com/watch?v=qXnEsv0fOIE&t=2s https://www.youtube.com/watch?v=x9WY0BoSzRM&t=2s https://www.youtube.com/watch?v=yoIMY33_oT4&list=PLXB6veWk2nlsKt1vc2tFi4jNjvtX-dAbT&index=11 https://www.youtube.com/watch?v=4NcnZAk_ls4&list=PLXB6veWk2nlsKt1vc2tFi4jNjvtX-dAbT&index=10 Question 3: 10 marks -Context question: Economic- Industry in managed decline, facing dual challenge of rising competition from online news and how to monetise content in the digital age. Print revenues falling and internet news like google and facebook monopolise profits from online advertising Mailonline makes more profit than The Daily Mail- but is very successful online Guardian just recently recorded its first operative profit in decades- used to have £60m loss each year Political: Press are fourth estate; underpin democracy and hold powerful to account. Our system is capitalist, free-market- but purpose of papers is to make a profit- this is why industry is oligopoly Cul...

  NEWS https://youtu.be/UQEuPpxBUtY Question 1: 10 marks Analyse the different social and cultural representations in sources A and B. Refer to Hall's theory of representation to support your answer. -Representation, with theorists - Hall representation theory: Media language is used to create representations. Through stereotyping and the communication of ideology, those in power try and fix the meaning of a representation to a preferred meaning that suggests there is only one true meaning. Source A- Daily Mirror presents Theresa May as a 'liar'. This can be shown through the media language used to create a negative representation of Theresa May and therefore a stereotype that she is a liar of the country and therefore shouldn't be trusted as prime minister- " don't condemn Britain to five more years of broken Tory promises"- telling their audience that they should vote labour- political alliance Source B-Daily Mail is praising Theresa May- they are conser...

 

 

  The Guardian-           -Owned by   scott  trust: Liberal, progressive   -Reader funding model   -Online:  Shirky’s  collective intelligence/cognitive surplus applies to the interactive nature of social (guardian website) and ‘below the line ’ commentary/shares on social media   -Wanted to remain in EU   -Self-regulated   -Political leaning- Centre-left   -Strong-online base (33.6 million monthly visitors)   The Daily Mail-   -The mail supports a free market economy, and British traditions such as the Royal Family, the Church and The Army. They are  skeptical  of the EU , but did vote for leave   -Owned by DMGT  (viscount  rothemere ) - oligopoly?   -Populism is favoured o ver in-depth/comment pieces- but `below the line` is popular   -Curran and Seaton- DM follow a  capitalist  pattern of increasing concentration of ownership in fewer hands. This...