News- prep Q1 and 2

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 NEWS

https://youtu.be/UQEuPpxBUtY

Question 1: 10 marks

Analyse the different social and cultural representations in sources A and B. Refer to Hall's theory of representation to support your answer.

-Representation, with theorists



- Hall representation theory: Media language is used to create representations. Through stereotyping and the communication of ideology, those in power try and fix the meaning of a representation to a preferred meaning that suggests there is only one true meaning.
  • Source A- Daily Mirror presents Theresa May as a 'liar'. This can be shown through the media language used to create a negative representation of Theresa May and therefore a stereotype that she is a liar of the country and therefore shouldn't be trusted as prime minister- " don't condemn Britain to five more years of broken Tory promises"- telling their audience that they should vote labour- political alliance
  • Source B-Daily Mail is praising Theresa May- they are conservative leaning. They present her as positive- main image is a mid shot of May being happy behind signs of pro-Britain etc to enhance the positive representation. "Lets reignite British Spirit" is reinforcing the paper's values of being Pro-Britain and supporting the Tory government
  • Theory- The tabloids use specific media language such as choice of image to reinforce positive or negative representations, which ultimately portray the power of the owner to create a preferred meaning which suits its readers- Daily Mirrors negative representation of May is created through the choice of image used. They have used a controversial, silly and somewhat unpleasant close up of May along with a mass headline of Lies to portray her and the tory government as liars, and therefore encourage its readers who are left wing to support labour- also shown in top right corner to encourage support. 
  • Limitations- this theory can be considered not useful in analysing these representations because it doesn't explain anything specific to newspapers as it is a general theory of representation, and their political stance will determine how they represent political parties
Question 2: 15 marks
Sources A and B cover the same news event but from two different tabloid newspapers. How far have the media conventions been used to construct viewpoints in sources A and B?

Conventions of tabloid newspapers:
  • Sensationalist, personalised, soft news stories
  • Dramatic language- hyperbole
  • Mass, bold headlines- usually take up most of the front cover
  • Informal mode of address
  • Big images, less copy
  • Pull quotes
  • Language more general and readable for less educated audiences
  • Typically aimed at lower-middle class but higher class can be considered (daily mail)
  • Pictures are eye-catching and gossip-y
Analyse the contrasting use of symbolic, technical and written conventions in the sources
  • Even though they are covering the same event, The Daily Mirror and the Daily Mail portray this event differently
  • The Daily Mirror is very oppositional and against the event of voting for another tory government, as they are left-wing and support labour. Therefore their use of language will be negative, exaggerated and stereotyped to interest their readers, but also convey the papers viewpoints.
      • The Daily Mirror's technical conventions of a close up shot, may's facial expression and the use of full page shows how oppositional and against the Tory goverment are, and therefore they convince readers to have the same preferred reading of the front cover as the Daily Mirror do, which highlights their viewpoint that The Tory's are liars and that we should support the labour party instead- they also have a grey-blue ish colour scheme with contrats against their house style in their mast head to enhance their viewpoint
      • The Daily Mail however use a different approach than the daily mail to address support for the conservative party. Instead, their positive choice of a happy, mid shot, and bright contrasts against the Mirror's to emphasise their support for tories. Their colour scheme of the front cover does conventionally follow their house style to represent traditional British Values and therefore their viewpoint that the conservative party will be good to rebuild Britain.
      • Both papers use big headlines to address thier viewpoints- and they contrast against eachother which offer different opinions for the audience, and in which they use emotive address, particuarly the mirror to emphasise their values.
      • Theory-Barthes: semiology
        • Denotations can signify connotations, associated meanings for the same sign, and denotations and connotations are organised into myths. These myths create an ideological meaning and help ideology feel natural, real and acceptable
        • The Daily Mirrors headline implicitly criticises May so when it is juxtaposed with the main image used, it anchors a message that May is bad for the country it becomes normalised, inviting the reader to question the myth portrayed.
        • The Daily mails use of media language to address May connotates support for Tories and it connotates that the conservative party will make Britain great, instead of Corbyn who apparently would tax work, home, insurance, positioning the reader to accept this as real and sympathise with the viewpoints of the Daily Mail
  • Conclusion- Agree- media conventions strongly construct viewpoints and ideologies that the reader can quickly accept and follow, which enforces a different range of opinions with tabloid papers who portray the same even but differently.





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