Eleanor N - A level Media blog

  Over the five decades since The Jungle Book 1967 came to cinemas, there has been a complete technological revolution. While the 1967 film was only released in one available platform- the cinema- the 2016 film is already on multiple platforms for audiences to view globally, including online streaming. Digitally convergent media has had a big impact on media production by allowing synergies in production that produce cost saving for movies can be shows across a number of convergent media platforms like smartphones, TV and cinema. By allowing synergies in production it creates brand identity which is shown across platforms, creating more awareness for the brand. When the 1967 version was released, there was no digitally convergent media but between then and the 2016 JB, digitally convergent media was introduced to get the film reached to more people, creating a mass audience for the franchise. Additionally, because of the huge technological advancements to movie production, the 2016...

 

1.        Explain how changes in production  and/or  distribution methods have affected the film industry. Refer to Disney’s 1967  and  2016 versions of  The Jungle Book  to support your answer. ·        In your answer you must consider how historical and economic contexts influence the production  and/or  distribution of mainstream films.  [15] Changes in the film industry have been caused by advances and changes in both the production and distribution methods of mainstream films. These changes can be clearly seen in The Jungle Book films, and its very recognisable if we compare the 1967 version to the 2016 one. The film industry now is more successful than ever, with a big market of films and up-to-date technology, we can see how far changes in production and distribution method have affected the film industry. As in 1967, Disney produced films at their own studios and the...

Example Question: Explain how the changes in production and/or distribution have affected the film industry. Refer to Disney's 1967 and 2016 versions of The Jungle Book to support your answer Specific key dates and facts- relevant to question Directly answer the question Macro context- then narrow it down Link ideas back to success of Disney, and how they have been able to maintain and grow their audience Highlight key phrases in the question What is the question asking you- what are the differences in the production/distribution of both Jungle books and how have they made Disney successful? What information will be relevant here: Example 1: I think this example got 3, its a very minimal response, and doesn't explain the question properly.  To include, they should develop their ideas and context, as well as talking about the industry as a whole. Example 2: This example is better because it mentions macro information (industry), and incl...

Distribution: The process of making a movie available for viewing by an audience- getting it out to the audience- theaters, Netflix, iTunes Digital Distribution: the delivery or distribution of digital media content such as audio and video. Can cause Piracy but its worth it as its cheap and quick Exhibition: The different way you can watch a film Copyright: The exclusive right given to the creator of a creative work to produce the work. 1967: Minimum number of posters Disney produced films at its own studio and distributed them by its own Buena Vista distribution company in US and Buena Vista international for rest of world- owned by Walt Disney Studios Released in US in October 1967 but re-released in US 1978, 1984 and 1990 which maximised box office takings. Walt Disney entertainment released an VHS in 1991 (1993 in UK). and DVD in 2007 released several times with different packaging Disney films are vaulted- not available for purchase- which pushes demand. 2016: ...

What are the differences in the timeline of production for Jungle Book 1967 and Jungle Book 2016? 2016: created on computers (CGI); focused more on Mowgli's background Animation version appears dated, in large part because it appears to use the Xeroxing Method, but that doesn't detract from the great story Disney had created. 1967: was 78 mins long- production costs and cinema running availability- not everyone has a TV (DVD)    2. What technologies were used on the 1967 production? They used a multiplane camera which created an illusion of depth which helped make animated films look more interesting and realistic.They won an engineering academy award. It had a sense of 3D depth in a cartoon setting.     3. What technologies were used on the 2016 production? They merged animal voice and human voice to make it sound real. They had virtual cameras and photograohed the creatures against a real background. Animals and backgrounds were craeted on co...

Key Terms: Synergy- Where two or more compatible products/organisations sell eachother e.g. theme parks, merchandise, Kelloggs Cross Media convergence- using different media forms in order to promote a product. Intertextuality- the shaping of a text's meaning by another text. 1967: They handle its own marleting and promotion for films produced and released by Walt Disney. They diversified into theme parks (Disneyland) and TV Disney had been aware of this merchandising in the beginning. 2016: Technological convergence= having one or more technology in one machine e.g. phones= watch, internet, video player, camera Diseny did not use many of the traditional marketing techniques used in the 1967 version. In August, Jon Favreau had a 7,800 seat arena at a disney fan convention and he had 3 stars of JB16 on stage. Thousands of movie posters were handed out. The fans share this across social media which is free marketing. Jon Favreau wanted to make an old fil...

Production decisions: Key Terms: Synergy: Combining 2 companies together e.g Pixar to appeal to new audiences for a mutual benefit. Conglomerate: Multi-mass company who owns other companies - Disney Vertical Integration: When a company  owns another part of production and distribution stage. Horizontal Integration: Using different ownership across the stages. Media convergence: When you use different aspects of media to do the same thing - newspaper advert and movie trailer Mainstream film: Mass appeal, big audiences, main messages, mass companies Conglomerate ownership and mainstream production -The big 'six': Disney, 20th century fox, warner bros, universal studios, Columbia pictures/sony, Paramount. - Jungle Book is made by a conglomerate and mainstream production. The impact is; Ability to attract star marketing- successful actors More time spent on production Access to latest production technology e.g CGI which can be used to make high-quality films M...

A brief history of Disney: " I don't make movies to make money. I make money so i can make more movies" - Walt Disney   Walter Elias Disney: December 5 1901- December 15 1966 -Most Acadamy awards- 22 oscard/59 nominees -2 golden globes -Filmmaker, entrepreneur, animator and voice actor -Several films included in national film registry -Took art classes as a boy and became a commercial illustrator at 18. -Made a studio with his brother (Disney Brothers Studio) in 1920, California -Developed Mickey Mouse in 1928  -As the business grew, he developed more skills like technicolour (Results in snow white, dumbo etc furthered the development of animated film) -New animated and live-action developed after World War Two. Early animation: 1927- 1940s In 1927 Disney began his first series of fully animated films featuring Oswald the Lucky rabbit. When his distributor promoted Oswald's rights, Disney altered Oswald's appearance and created a new character: ...