Unseen advert question
'Explain how viewpoint and ideologies are communicated by the media language used in adverts. Refer to the unseen advert for Gucci Memoir to support your answer. '
Adverts are primarily used to be able to convey messages and viewpoints across to their ideal audience. This can be through the adverts media language which has been specifically chosen by producers to carry it out. Therefore, the media language communicates with the viewpoints and ideologies to show what the advert it about.
For example, in the Gucci Memoir advert, they have many aspects of media language that help convey and portray many ideologies and viewpoints for their audience. The use of all genders in the main image, helps the idea that it is a gender-free fragrance, anyone can use. This challenges the sexualisation etc that is often used in most adverts to appeal to one particular gender.
I think the main ideology of this advert is to try and normalise the LGBT community, in interesting ways. The mise en scene of this advert is very unconventional to others, such as the choice of adverts etc to show that different is normal, and everyone is equal. The group of people all seem friendly/together which emphasises this as well, with their photos in the background making it seem authentic.
The colour palette of this advert is very golden with warm summer tones. This helps contrast against the product and makes it stand out. The blue-ish colour of the bottle is neutral and authentic, which brings out the calmness and diversity of it.
Its also noticeable that there is hardly any/no photoshop or harsh editing that has been added to the advert. This again makes it seem natural and authentic, which could be considered non-conventional as most adverts are made to look more attractive etc.
Therefore, media language impacts significantly the way viewpoints and ideologies are presented because it shows what is happening in the advert and how the producer wants the audience to feel. This is clearly identified in the Gucci advert, with the use of Celebrity endorsement, Harry Styles, to show everyone should be treated right, no matter who they are, and that diversity is very important in today's society.
Adverts are primarily used to be able to convey messages and viewpoints across to their ideal audience. This can be through the adverts media language which has been specifically chosen by producers to carry it out. Therefore, the media language communicates with the viewpoints and ideologies to show what the advert it about.
For example, in the Gucci Memoir advert, they have many aspects of media language that help convey and portray many ideologies and viewpoints for their audience. The use of all genders in the main image, helps the idea that it is a gender-free fragrance, anyone can use. This challenges the sexualisation etc that is often used in most adverts to appeal to one particular gender.
I think the main ideology of this advert is to try and normalise the LGBT community, in interesting ways. The mise en scene of this advert is very unconventional to others, such as the choice of adverts etc to show that different is normal, and everyone is equal. The group of people all seem friendly/together which emphasises this as well, with their photos in the background making it seem authentic.
The colour palette of this advert is very golden with warm summer tones. This helps contrast against the product and makes it stand out. The blue-ish colour of the bottle is neutral and authentic, which brings out the calmness and diversity of it.
Its also noticeable that there is hardly any/no photoshop or harsh editing that has been added to the advert. This again makes it seem natural and authentic, which could be considered non-conventional as most adverts are made to look more attractive etc.
Therefore, media language impacts significantly the way viewpoints and ideologies are presented because it shows what is happening in the advert and how the producer wants the audience to feel. This is clearly identified in the Gucci advert, with the use of Celebrity endorsement, Harry Styles, to show everyone should be treated right, no matter who they are, and that diversity is very important in today's society.
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