News Question 4 - notes and plan

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Evaluate the usefulness of one of the following theories in understanding audiences for online newspapers  such as the Guardain and The Daily mail [10] Shirky end of audience or Gerbners cultivation theory
  1. Summarise theorist and what it means for website- briefly
  2. Outline one way the theory does help us to understand audiences for our case study websites- give examples of each to back up work'
  3. Outline ways audiences use and respond to websites that dont fit the ideas of the theory- need to have an argument 
  4. conclude: Ultimatley, named theory offers a helpful interpretation of the ways in which audiences...However as it does not take into account of...it only gives us half the picture- i.e cant use to talk about anything else but audience
15 mins to write

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