Assessment Improvements

Big Issue:

In this edition, The Big Issue has taken on their new edition of the original poster from the government: Stay safe, Control the virus, save lives , to its own version of; stay alert, 500,000 at homeless risk, what needs to be done; although with the same hazard colour scheme and big. bold fonts. They have done this specifically so that the population recognise it, and therefore it catches their eye, since the governments poster has been shown across a variety of media products etc. The Government have used this style of poster to play with peoples fears, in order that they do follow the instructions. The big issue are aware that the governments scheme has successfully helped homelessness since the start of lockdown, however there could be another wave and since thousands have been financially struggling it seems as though they are on the blink of going homeless. Therefore, the Big issues use of intertextuality is that they are using the governments own scheme to warn people about the dangers in society, and so the Big Issue are trying to make the government act in their own advice, and help the society with homeless people, who are financially struggling during this hard time. In a way, the BI are mocking the government for not acting on growing social issues as much as they have been controlling the country at staying home etc. It can also be clear that they are mocking the government for promoting "stay home", however they have yet to realise that thousands in the country don't have a 'home' to go to, and the damage to the economy is making the homeless situation more in danger. Therefore, the Big issues version of 'stay alert' is a remark that our society shouldn't forget or ignore the vulnerable ones which the government are desperately trying to avoid, and the big issue is socially conscious of this and is trying to save the homeless.

Adverts:

In Source B, the entire feel and look of the advert creates a mysterious and seductive feel to the audience, which can be seen through multiple elements of its media language. The rule of thirds is significant and conventional, as the body language and positioning of the models promotes the clear brand ideologies, and the conventional placement of the fragrance placed on the right hand side immediately draws are attention to it. Another way in which they have promoted the ideology is through the use of costume, makeup and body language. The man is clearly seen as dominant, wearing his suit and looking handsome, which will challenge men to look like him, but at the same time be alluring and sexualising towards the woman who would buy the fragrance for their partners. The female model on the other hand, is appearing to be draped over the man in a sexualising manner, wearing a short, revealing dress, which creates connotations of their being a sexual relationship between her and the male which again helps the brand communicate the message that the woman is an accessory to masculine success. Therefore, an ideology for Armani is that if you wear this fragrance you will attract lots of beautiful women. The models contrast against the black background/colour scheme which brings out the ‘sexy’ feel in the advert. The advert also includes persuasive language under its logo, “the ultimate code of seduction” to show that this fragrance is the ‘secret’ to becoming alluring and seductive, which again emphasises the sex appeal of the scent as the brand has created the idea that the scent will help you attract any woman you want