Eleanor N - A level Media blog

1.        Explain how changes in production  and/or  distribution methods have affected the film industry. Refer to Disney’s 1967  and  2016 versions of  The Jungle Book  to support your answer. ·        In your answer you must consider how historical and economic contexts influence the production  and/or  distribution of mainstream films.  [15] Changes in the film industry have been caused by advances and changes in both the production and distribution methods of mainstream films. These changes can be clearly seen in The Jungle Book films, and its very recognisable if we compare the 1967 version to the 2016 one. The film industry now is more successful than ever, with a big market of films and up-to-date technology, we can see how far changes in production and distribution method have affected the film industry. As in 1967, Disney produced films at their own studios and then distributed them via their own through their Buena Vista Distribution Company. This was how it wa

1.        Explain how meanings are established through intertextuality. Refer to source A in your answer [10] Magazines typically use intertextuality to convey their meanings to the audience, because the reader will more likely be interested in it if its something they are culturally aware if, or make the front cover relatable to another so it also reflects their values, and add deeper meanings into the text. The Big Issue is a good example of a magazine that frequently uses intertextuality in its front covers each edition. They need to make it relevant, interesting and attractive in order to appeal to its ABC1 audience demographic, which is sold by street vendors,   who are typically homeless people. This automatically gives the magazine a better reason to buy it, as 50% of its value goes to the vendors. Because the average big issue reader Is likely to be well educated, interested in politics and high culture, as well as wanting to make a difference in society, they will ne

Example Question: Explain how the changes in production and/or distribution have affected the film industry. Refer to Disney's 1967 and 2016 versions of The Jungle Book to support your answer Specific key dates and facts- relevant to question Directly answer the question Macro context- then narrow it down Link ideas back to success of Disney, and how they have been able to maintain and grow their audience Highlight key phrases in the question What is the question asking you- what are the differences in the production/distribution of both Jungle books and how have they made Disney successful? What information will be relevant here: Example 1: I think this example got 3, its a very minimal response, and doesn't explain the question properly.  To include, they should develop their ideas and context, as well as talking about the industry as a whole. Example 2: This example is better because it mentions macro information (industry), and incl

  Explain how representations in music videos are chosen to promote the artist(s).    Refer to one of the music videos you have studied to support your answer. [10]  Planning table:

Quiz: 1. Which music video uses intertextuality and how? Write down you answer and specific examples. Burn the witch uses specific intertextuality of Trumpton with the villiage and clay-style figures, as well as Wickerman with the scene near the end where the 'outsider' gets burned down in both music video and film 2. In what year was Emeli Sande's song 'Heaven' released? 2012 3. Which band released 'Burn The Witch'? Radiohead 4. Complete the sentence: Burn The Witch can be found on the album … . A moon shaped pool 5. Who produced the music video for 'Heaven' and what do you know about the producer? Mike Spencer, who has won Brit awards and nominated for mercury prizes. He has worked with Ellie Goulding, Kylie mingoue and other famous artists. Music videos purpose: Promote the artist-sell downloads, concert tickets, merch etc- its not an end product Build a star image or brand for the artist Designed to encourage the aud

History and economic context: Minecraft is the most successful video game, recently outselling Tetris Created and designed by Markus Perrson, a game programmer, who also developed and published his game through his company Mojang. A full version of the game went onto release in 2011. Currently 176 million copies have been sold. Minecraft is a sandbox game. Its described as a virtual version of lego that involves simple instructions to play it. There are two game modes: creative or survival, although more editots have been created such as adventure and multi-player. Markus Persson started developing the game in 2009, it was initially seen as a niche game for people with expert knowledge of computers Without the commercial backing of a mainstream producer and no money spent on advertising, the game relied on word of mouth between gamers. Despite this by April 2011, the game already made an estimate $33 million, and in November after the games release, there was 16 million player

'Explain how viewpoint and ideologies are communicated by the media language used in adverts. Refer to the unseen advert for Gucci Memoir to support your answer. ' Adverts are primarily used to be able to convey messages and viewpoints across to their ideal audience. This can be through the adverts media language which has been specifically chosen by producers to carry it out. Therefore, the media language communicates with the viewpoints and ideologies to show what the advert it about.  For example, in the Gucci Memoir advert, they have many aspects of media language that help convey and portray many ideologies and viewpoints for their audience. The use of all genders in the main image, helps the idea that it is a gender-free fragrance, anyone can use. This challenges the sexualisation etc that is often used in most adverts to appeal to one particular gender.  I think the main ideology of this advert is to try and normalise the LGBT community, in interesting ways. The mi

Memory of the smell What we need to look at: Logo/typeface/font- What does it look like? What do the fonts suggest? Product/composition/Rule of thirds- Where is it? How big is it? Conventionally in bottom right- eye should be drawn there by the image Colour Palette-Which colours are used? Which colours stand out? Photo manipulation- Does it look real? If not, why? Props-What are they? What does it suggest? Costume/makeup / body language- Sexualised? Challenging? Alluring? Mode of Address- Formal? Informal? Intertextuality- does it refer to any other media products? -Unisex fragrance -Harry Styles- celebrity endorsement Logo/typeface/font- Not many words or typefaces on the advert, which might be because they went to express that everyone is all equal, even if you are LGBT. The Gucci logo on the fragrance is in Capital letters, but is quite simple and it makes the wearers eyes draw attention to the rest of the advert. Composition- the product placement is on the

Advertising- Section B media messages- only media langauge and representation 10 mark and 15 mark question- 35% of paper Logo/typeface- Old spice- uses two different fonts. Old spice is cursive and looks like it is handwritten/personal suggesting elegance and craftsmanship. The capitalized claim makes it stand out Shot type- mid shot. Used so we can recognize the celebrity endorsement and that there is enough space for all the props. Layout/composition- product in bottom right. Mustafa occupies the left side and creates an L shape, which leads our eye to the product Colour Palette- reflects the natural colours of Caribbean. The blue sky and yellow reinforce the tropical theme, while the white font and red product contrast to stand out Whole image has been manipulated to create a hyper reality representation. Blows your mind of what can happen to you- girls in bikinis etc but it can also help you escape somewhere different to your ordinary life The address is self depreci

How has changing patterns of audience consumption affected radio? Refer to BBC radio 1 Breakfast show to support your answer [15] The UK radio industry as a whole in accompanied by 2 different types of radio: Private and public radio stations. The private radio stations include famous ones like Capital FM, whereas public radio stations such as the BBC is varied and has 11 of its own stations, including the radio 1 breakfast show. Private radio stations rely heavily on listening figures etc to gain an income, whereas the BBC is funded by the TV license fee, so they don't have to rely on it, they just need to follow OFCOMs remit.  The radio 1 breakfast show has a target audience of 16-29 year olds which they need to maintain in order to keep their remit. They do this through social media and apps, to gain their interest with up-to-date music and celebrity endorsement on their shows. Since Greg James took over Nick Grimshaw in August 2018, the listening figures for BBC Radio 1 bre

Explain how popular music radio programmes target, reach and maintain a variety of audiences. Refer to BBC radio 1 breakfast show to support your answer. [15] Updated notes: Radio 1 breakfast show was the only radio show that experienced an increase in growth over the first quater of 2020 Listeners were able to suggest advert ideas for Greg James to do, which he did and it was shown on TV- shows how connected they are to their audience During lockdown, BBC music stations have come together for the great british singalong, every Thursday at 9am. They have a different focus every week- dedicated to key workers. Plan: Macro Who are their audience? Maintain audience with shows context - whats in the show that maintains the audience Economic and cultural contexts conclude 25 mins