Radio 1 question- plan

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Explain how popular music radio programmes target, reach and maintain a variety of audiences. Refer to BBC radio 1 breakfast show to support your answer. [15]

 Updated notes:

  • Radio 1 breakfast show was the only radio show that experienced an increase in growth over the first quater of 2020
  • Listeners were able to suggest advert ideas for Greg James to do, which he did and it was shown on TV- shows how connected they are to their audience
  • During lockdown, BBC music stations have come together for the great british singalong, every Thursday at 9am. They have a different focus every week- dedicated to key workers.
Plan:
  1. Macro
  2. Who are their audience?
  3. Maintain audience with shows context - whats in the show that maintains the audience
  4. Economic and cultural contexts
  5. conclude
25 mins

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