Music Video revision 1

Quiz:

1. Which music video uses intertextuality and how? Write down you answer and specific examples.

Burn the witch uses specific intertextuality of Trumpton with the villiage and clay-style figures, as well as Wickerman with the scene near the end where the 'outsider' gets burned down in both music video and film

2. In what year was Emeli Sande's song 'Heaven' released?

2012

3. Which band released 'Burn The Witch'?

Radiohead

4. Complete the sentence: Burn The Witch can be found on the album … .

A moon shaped pool

5. Who produced the music video for 'Heaven' and what do you know about the producer?

Mike Spencer, who has won Brit awards and nominated for mercury prizes. He has worked with Ellie Goulding, Kylie mingoue and other famous artists.

Music videos purpose:

1. Promote the artist-sell downloads, concert tickets, merch etc- its not an end product
2. Build a star image or brand for the artist
3. Designed to encourage the audience- entertain them and challenge them to think about social issues etc
4. They can explore big ideas on society
5. Targeted at a specific audience
6. They are often shared between the audience

Methods- codes and conventions:

• Performance element and media language element is important
• Close ups of star to build their star image - first sung line is matched with shot of singer
• Mise en scene is important to create style, brand representations of people, place and ideas
• Music and lyrics match with visuals- variations in pace are important 
• They create stories and characters- symbols, editing and camera are important in telling a story as concisely as possible- narrative economy is key
• Follow conventions of sub-genre

(1) 'Heaven' and 'Burn The Witch' are very different one another.

Do either of them challenge or subvert the norms of music videos? If so, how and why?

Heaven can be considered similar to the norms of music videos because of its social issue dissertation and the performance style of the video, however she uses religious connotations which many people don't show anymore. 

BTW challenges the norm of music videos with the clay characters and the intertextuality of Trumpton and Wickerman which is very unconventional.

(2) What impact has the artist's career had upon the construction of the music video? Why did Sande create this particular video at this point in her career and why did Radiohead create this specific video at this point in their career?

Heaven was Sandes first single, so she had to make a good impression and represent what shes like as a person in her video, but Radiohead already had a popular brand image and it would be more significant to highlight immigration etc in the video as more people would watch it.

(3) Are the representations presented in the music videos still relevant and recognisable to a 2020 audience? If so, why? If not, why?

I think in both videos yes, because there are still so many social issues surrounding us like immigration, UKIP, Trump and also bad influences around us that we need to change and get out of.

(4) if you had to watch one of the videos on repeat for 24 hours, which one would it be and why?

I would probably watch Heaven as it portrays a lot of connotations of religion, nature etc and the beautiful scenery attracts me to the video immediately as well.