Eleanor N - A level Media blog

Evaluate the usefulness of Judith Butler's theory of gender performativity in understanding LFTVD [10 MARKS] Plan:  Judith Butler- gender performativity= nobody is a gender from the start, our behaviour creates it- feminine and masculine actions/looks Representations that disrupt heteronormativity Eleven being mistaken as a boy, because she hasnt been taught to perform like a girl Will being called queer Role of Mrs Wheeler vs Mr Wheeler- hetro-normative, but troubled Differences between sarah lund and Jan meyer, despite having identical roles  Theis vs pernille ST ± Which characters’ performance of gender roles conform to social expectations?Nancy Wheeler, Mrs Wheeler, Mike, Lucas, Steve  ± Which characters challenge normative gender roles? Eleven, Will, Joyce? ± Are characters treated differently based on how they perform gender roles? yes- will gets bullied, mike treats eleven with respect whereas others (the lab) treat her harshly, Hop doesn't 'care

1. Analyse the representations in Sources A and B. Use any relevant feminist theory i n your answer. [10] (15minutes) Plan: Theorists: Van zoonen, Butler, Hooks Representations of Meghan, The Queen, model, Amal, Jihadi Brit Daily Mail- Negative- saying that school girls are committing suicide as they are bullied about their appearance when a slim model is told she is fat. This is shown through the big headline title about the suicide rates and the sub heading about the model, alongside an image of the model, even though she is slim. Daily Mirror- Positive- Jihadi Brit helped Firefighters in hospital but Meghan took a £33 million plane trip Shown in the extra stories at the top of the page with a pictures of them. They are quite small to give the main headline more significance. Daily Mail- it is a mid market so it has to cover important stories as well as being humorous, therefore it appeals to a middle class audience who will have the same views a

Analyse the representations constructed in sources A and B: In source A, The telegraph constructs a mixed representation, that is mostly sympathetic and uses positive steriotypes, however portrays a negative stereotype about the royal familys emotions about the situation. It does this through the use of headlines, and use of words in its copy. For example, the headline: "Harry and Meghan quit the firm" is professional and has the general conevntions of a tabloid newspaper where it talks about the event, not having a stereotype, and in the copy it decribes the familys emotions that they are dissappointed and sad at the departure, however their plans reveal that they will still remain with their royal titles as working individuals. This evokes its target audince, who are ABC1 skilled professionals, to respond positively and think deeply about the article and positions the audience to feel sympathetic for the pair. Van Zoonen might argue that men and women ar

Audience- the reaction to the text and what happens after. It includes messages and how they are communicated to different groups of people differently. What is the effect of Nostalgia? It makes people feel more socially connected to others. This then boosts the positivity of people's feelings about themselves. Nostalgia marketing: • There’s a lot that can be taken away from the wild success of Stranger Things and the nostalgic  products and entertainment that have emerged over the past few years. • A study conducted by the Journal of Consumer Research discovered, people actually spend more money when they are feeling nostalgic . Because of this, there's been an increasingly popular trend among smart brands to engage in what is now called: 'nostalgia marketing'. Millennial Pull: The millennial generation represnts 20% of US population and have an annual buying income of $200 billion.  The series revived a plethora of nostalg ic memories, especially of 80

On 20th August 2018, Greg James took over the Breakfast Show from Nick Grimshaw James commented that taking over would be a 'big challenge' but he was ready to give it a go. The show was first launched in 1967 and offered a diet of pop music and was set up as an alternative to BBC Radio 2 and 4. BBC R1 breakfast is still considered a flagship programme on the radio station- a change of presenter draws much media attention (Greg James). In 1967, BBC Radio 1 was established on the request of the government following the banning of 'pirate' radio stations. In line with all the BBC channels, it cannot broadcast commercials and is financed through a license fee under a public service remit. Political context: the BBC as a media institution- The British Broadcasting cooperation [BBC] is a national media institution that was formed in 1927 under Lord Reith. It has a commitment to serve the public's interest. The BBC has 10 radio stations covering the wh

Ownership This refers to who financially supports and produces the paper. Newspaper owners may acquire more than one brand which helps the owner target different audiences, so gaining a bigger share in the market. There are different media ownership models: Media Barons- Wealthy individuals or proprietors who own the paper or a 'group' of similar papers/related media Truts-  A legal arrangement whereby finances from the owner are transferred to a 'trustee' to manage and control the running of the newspaper under certain conditions. Cross media converged conglomerates- huge global institutions that own numerous media outlets and subsidiaries, working alongside each other to profit the owners of the conglomerate. These may be owned by media barons. Since the 1980's, the ownership of news has became very concentrated, with less competition and diversity of opinion as a result. In the UK, the print industry is run by 7 companies. Almost 60% of the mark

The first episode of Stranger Things was written and directed by the Duffer Brothers and streamed on Netflix in July 2016. All 8 episodes were released in the summer and were potentially aimed at younger audiences. The series was produced by 21 laps and released as an Netflix original series, Netflix having sole distribution rights. Audience Stranger Things is a long form television drama marketed by a successful online campaign employing traditional film marketing techniques, that is promoting genre, stars, writers etc using new media technology. The marketing of the series relied on word of mouth and the following methods to make its release visible to Netflix's online subscribers and to a targeted range of viewers: A four hour live twitch stream with promoted players playing games in the studio build of the stranger things basement A cinematic trailer of the first 8 minutes an interactive VR 360 degree video of the basement set Dedicated twitter, Facebook and Instagram

Contexts The Killing is a Danish crime thriller series created by Soren Sveistrup and co produced by DR (danish broadcasting cooperation) and ZDF enterprises who hold international distribution rights. The Killing season 1 episode 1 was first broadcast on the Danish national tv channel DR1 in 2007 and has also been shown in other countries such as the UK on BBC4 through ZDF enterprises. The regular audience figures in Denmark were 1.7 million and in the UK there was around 500,000 viewers (mainly middle class) per episode. The killing exemplifies the popularity and success of Danish television drama and demonstrates the first class TV drama can be produced in Europe. The Killing has had global success but it particularly spread across Europe, Australia, South America and Asia. The Killing was so successful that an American remake was produced by Fox 21 television studios for the US domestic market, which Netflix globally distributed in 2014. The Killing also won awards for best in

News paper 1 section A- 45 marks Daily Mail and representation: Because the daily mail is a mid-market tabloid, it has to cover current affairs as well as soft stories such as royals, celebrities, or entertainment. It relies on: Sensationalised personal and emotive journalism prioritising positive representations of individuals in a dominant social group, traditional family values, british culture, right wing ideas and conservatives prioritising negative representations of minority groups The Guardian and representation: Ownership model means it exists to promote objective, progressive, liberal journalism- free from the need to please an owner to achieve mass sales Liberal and internationalist focus on reporting global and national current affairs and important social issues seeks to represent social groups and issues objectively prioritizes positive representations of left wing issues and individuals Be critical of the dominant political group- conservative

Feminism theories: Feminist Thoery- van zoonen Women are often objectified in media representations and she emphasises the importance of gender being seen as socially and and culturally constructed , as a result gender can vary depending on cultural and historical contexts. We live in a patriarchal world where men dominate women. Feminist theory- Bel Hooks Feminist critiques of the media focus on challenging patriarchal and sexist representations. Intersectionality  considers the way in which multiple identities and systems of oppression overlap e.g. in relation to the multiple identities that create an individual identity (gender, race etc). Intersectional approaches to feminism draws attention to the importance of considering how the interactions of identities results in oppression. Hooks argues that media representations often reflect these oppressive ideologies. The Killing: Representations in media are often simplistic and reinforce dominant ideas that audienc

Discuss the representations/use of media language in sources A and B using a named theory WITH ANALYSIS [10] Anlaysis section: Source A Source B Source A constructs a mocking and selfish representation of Meghan and Harry mostly through the use of language in the splash and titles. The use of words such as "orf you go" and "her maj" is incorrect and informal language which can be seen as making fun of Harry and Meghan as well as constructing a 'don't care' tone for the paper. The way the Sun has shortened words such as 'maj' offers a rude and would appeal to a more younger adult audience who use that type of language. As well as this, the image used has a big contrast to the way they talk about them by using a happy and positive picture with negative and mocking text. This could imply that they don't want to receive negative backlash so they have added a 'nice' picture to distract this. Bel Hooks' theory of the repres

Question:  Analyse  the representations in sources A and B. Use Gilroy’s ideas in your answer [ 10 ] ( 15 minutes)   The  D aily  E xpress   The daily express belongs to the genre of a mid-market tabloid newspaper meaning that  it has the conventions of both a tabloid and broadsheet newspaper in the size of a tabloid.   They have a right-wing conservative politics view meaning that  their opinions are mainly focused on c apitalism and prefer private ownership. This would help  gain their target audience who have the same views as them.   They claim that they produce truthful news with dignity in both their print and online  newspaper editions, as well as standing up for Britain.   57 % of their  audience   c o m e   f r o m  ABC1 categories while 55% are C1C2 adults.   and the average age being 59.  This target audience will usually  have    similar  opinions on  right wing views on controversial topics such as  rights and social stability. Currently, the circulation for