BBC Radio 1 - history and political context

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  • On 20th August 2018, Greg James took over the Breakfast Show from Nick Grimshaw
  • James commented that taking over would be a 'big challenge' but he was ready to give it a go.
The show was first launched in 1967 and offered a diet of pop music and was set up as an alternative to BBC Radio 2 and 4.
BBC R1 breakfast is still considered a flagship programme on the radio station- a change of presenter draws much media attention (Greg James).
In 1967, BBC Radio 1 was established on the request of the government following the banning of 'pirate' radio stations. In line with all the BBC channels, it cannot broadcast commercials and is financed through a license fee under a public service remit.

Political context: the BBC as a media institution-
The British Broadcasting cooperation [BBC] is a national media institution that was formed in 1927 under Lord Reith.
It has a commitment to serve the public's interest.
The BBC has 10 radio stations covering the whole of the UK, 6 stations in Northern Ireland, Scotland and wales, and 40 local radio stations in England.

The Target Audience for Radio 1 is 14-29 year olds with an interest in a broad range of contemporary music and speech.
BBC radio is funded by the license fee and is symbolic of a public service and a not-for-profit organisation
Radio 1's remit is to also offer a range of new music to support emerging artists  (especially those from UK) and to provide a platform for like music.
Its news, documentaries and advice campaign offerings should cover areas of relevance for young adults.

Key Provisions of BBC Radio 1:
Radio 1 is available everyday on FM, DAB digital radio, Digital TV programmes and online.
  • BBC content can be streamed via internet or multiple episodes can be downloaded via Iplayer Radio. This on demand service is free provision under the license fee.
  • Programmes can be streamed on demand for limited period after broadcast.
  • Video on BBC online is made available into the website of BBC R1 breakfast show
  • A limited number of events may be streamed live and a limited amount of content is made available online only e.g Iplayer page. This includes events like Wimbledon or Children in need.
To support these features, BBC radio had a service budget of £34.7 million (2016/17) and attracts 6 million listeners.

The aims of BBCR1 broadcasting:
  • High quality
  • original
  • innovative
  • challenging
  • engaging
  • nurturing of UK talent
As part of this, it pursues the delivery of a diverse range of music and output on its radio programmes to its multicultural audience. 

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