Eleanor N - A level Media blog

 

 Old Spice brand: Originally, it was targeted for older, more mature males brand image was masculine, muscular, attractive- stereotypical Feature Shark, volcano, sunbathing girl, old man, ship, crab, surfboarding, monkey Mined in the Bahamas, this fact has not been fact checked Conventions for fragrance ads The product is usually in bottom right Mid shot Alluring and sexy The model reflects the target audience Dark colours for men, light for female Women draped over a man- objectification of women Direct address Advertisers follow this model because it is successful and safe for them to play it this way- old spice have taken a risk in doing an unconventional advert Old Spice unconventional Humour- copy Photoshop and effects- animated The colours are very unique and quirky Mode of address - smirking The old spice advert is mocking (Self-depreciating) fragrance ads as being very serious Old Spice conventional The product placed in the shot Attractive male- celebrity endorsement Rule of t

  How are music videos used to convey viewpoints, attitudes and ideologies? Refer to one of the music videos you have studied to support your answer. Radiohead BTW answer: 5/6 marks No macro Only emphasis on the narrative of the video- tangent Need to include media language and technical terms Redraft of paragraph: Within the music industry, music videos are often used to promote viewpoints, attitudes and beliefs to the audience, which reflect the  artist,  and this establishes a brand image for them  from the portrayal the audience perceives. As shown in Burn the witch, Radiohead promote themselves to be unconventional, activists and socially awar e. For example, we can see in the video  that the elements of a disrupted society and the  inspectors  reaction of it signifies Radiohead’s view on  mob mentality and the impact it has on  outsiders.   Emeli Sande Heaven answer: 7 marks Couldve written more in the same tone Little mention of macro More detailed- included media language termi

  What kind of questions could I face?   1. Explain how media representations in music videos are chosen to promote the artist... refer to one of the music videos you have studied to support your answer   -Emeli Sande- soulful, original and authentic   -Music industry- music videos are used to help promote an artist and build their star image, for example in heaven...   -Chosen through media language elements- motifs of religion are shown throughput the video which is unconventional in a lot of popular music videos   -Representations of different social groups throughout the video such as  homeless ( marginised  people in society)  help portray Sande to be soulful and original, which a gain is unconventional . She is concerned with social reality.           2.   How have these videos used developing technologies to represent events, individuals or          social   groups? Refer to one or both videos   - The music video industry used a range of different technologies such as camera wo

  Radiohead- Burn the Witch Ideas and impressions: The dangers of mob mentality The pressure to conform to the norm The evil, victim-blaming mob mentality lies beneath seemingly civilized society A critique of the increasingly tribal/populist nature of western politics A critique of western societies response to migrant crisis Critic of knee-jerk islamophobia Near to the middle of the video, we see a circle of men wearing possible dead deer masks as a way to intimidate and influence the blonde girl, tied to the tree. The action of pointing their swords up and turning in a circle doesn't necessarily mean they are trying to harm her in any way, but perhaps are trying to create evil in herself, as a way to conform to the evil, victim-blaming mob that becomes a norm in the villiage's society. Linking towards a patriarchal society, this could reflect that women don't have a voice, since the blonde girl doesn't have a mouth feature. In addition to this, the costume and hair o

  Mini Knowledge quiz: What is written on the glass? "Fear your only god" What does the mother feed her baby? milk What is the most frequent camera shot in the video? Close up 'Will you try to leave me.. Or give me one more try again What colour is the lighter handed over? Red/orange Multiple meanings: Does the background of a cathederal showing: Religion is a saviour- she presents religion in this shot to be beautiful with the long shot, clear blue skies. This could be telling us that religion may have helped Sande get out of a rough time in her life. Religion is marginalised in society? That music is the new religion? Emeli sande is a critic/messanger of society This close up of a young girl in her car may be optimistic and positive because the way the lighting shines on her face is like heaven or god is reaching out to her in order to help her. She looks likes she is engaging for help and is curious as to what this light is. The jewellery she is wearing contrasts again

  Media Convergence   Media convergence: the interconnection of information and communications technologies, computer networks and media content. It brings together the three C's- computing, communication and content- and is a direct consequence of the digitalisation of media content. The Radio 1 Breakfast show is developing towards media convergence.  ‘Media  Convergence’ describes three phenomena:   1.How technology comes together as a single source due to  digitalisation  of content and platforms. For example, the BBC Radio 1 Breakfast show is listened to on DAB, through the internet, on BBC  iPlay er  and so on. The advantage of this is being able to listen to media on a mobile device 24/7. Such flexible time-shift consumption has aided distribution  and promoted R1BS.   2.How media institutions diversify their interests and services to reflect a changing media environment. The BBC radio 1 breakfast show’s symbiotic relationship with digital broadcasting illustrates this.  The