Revisiting Old Spice

-

 Old Spice brand:

  • Originally, it was targeted for older, more mature males
  • brand image was masculine, muscular, attractive- stereotypical
Feature
  • Shark, volcano, sunbathing girl, old man, ship, crab, surfboarding, monkey
  • Mined in the Bahamas, this fact has not been fact checked
Conventions for fragrance ads
  • The product is usually in bottom right
  • Mid shot
  • Alluring and sexy
  • The model reflects the target audience
  • Dark colours for men, light for female
  • Women draped over a man- objectification of women
  • Direct address
Advertisers follow this model because it is successful and safe for them to play it this way- old spice have taken a risk in doing an unconventional advert

Old Spice unconventional
  • Humour- copy
  • Photoshop and effects- animated
  • The colours are very unique and quirky
  • Mode of address - smirking
The old spice advert is mocking (Self-depreciating) fragrance ads as being very serious

Old Spice conventional
  • The product placed in the shot
  • Attractive male- celebrity endorsement
  • Rule of thirds
  • Symbol of a girl- objectification
  • Direct address- challenge and aspiration
Tv advert
  • Directed to woman
  • Humor- "im on a horse"
  • Joking with the idea of cliche's but appealing to the female buyer even when its a male product

Comments

Post a Comment

Popular posts from this blog

Big Issue revision- practical task

-
Image
  What is the purpose and ethos of the Big Issue? The Big Issue as a brand is considered to be a business that functions to produce money, which is socially invested to create employment and ease poverty for people rather than providing profit for those who own it. They give jobs to homeless people or those in need by giving them the role of street vendors to sell magazines so they can get back on track The Big issue ethos is to represent those who are underrepresented They are left-leaning, socialist and don't actually have a specific leaning Big Issue conventions and house style: Very colourful colour palettes- easier to sell Cartoonist and lots of editing/photoshop used Features celebrities who have made a positive impact on the world/share socialist views- Greta Thurnburg, David tennant, Marcus Rashford Attentive on issues such as climate change, racism, poverty Big bold typaface House style is diverse- they are experimental Intertextuality Top 3 covers: I have chosen this cove...
Read more

Big issue front cover

-
Image
  I have chosen to do a NHS feature for my big issue cover because as the elections are coming up, a main proposal for left wing parties, especially labour are highlighting a NHS pay rise etc. This conveys with the Big Issue as although they don't follow a particular political stance, it is clear that they portray left-wing views and don't feature big businesses or banks, so to achieve this, having an NHS feature is very significant for the values and ethos of the big issue. I followed the Big issue house style and conventions by illustrating a powerful colour palette, through the rainbow and contrasts of yellow and blue make the cover stand out. For the background i used yellow to represent positivity an happiness, illustrating the 'sun' so that it can shine among the NHS staff. On this background i have engraved 'NHS' among it to make it seem unique and also give more appreciation to NHS and convey the values of Big Issue. I have chosen this specific cut-out o...
Read more

Jungle Book- Production and ownership

-
Image
Production decisions: Key Terms: Synergy: Combining 2 companies together e.g Pixar to appeal to new audiences for a mutual benefit. Conglomerate: Multi-mass company who owns other companies - Disney Vertical Integration: When a company  owns another part of production and distribution stage. Horizontal Integration: Using different ownership across the stages. Media convergence: When you use different aspects of media to do the same thing - newspaper advert and movie trailer Mainstream film: Mass appeal, big audiences, main messages, mass companies Conglomerate ownership and mainstream production -The big 'six': Disney, 20th century fox, warner bros, universal studios, Columbia pictures/sony, Paramount. - Jungle Book is made by a conglomerate and mainstream production. The impact is; Ability to attract star marketing- successful actors More time spent on production Access to latest production technology e.g CGI which can be used to make high-quality films M...
Read more