Eleanor N - A level Media blog

Heaven was released on 14th August 2011 by Virgin Records. The song is written about the younger generation growing up too fast and being influenced by friends, family, the media and education. This can be a good thing, because they are pushing you for a challenge, however, others follow influencers that lead them to do bad things. 'Heaven' has connotations of christianity and church. This suggests t h at many try to do good things in life to get on God's 'good side' and eventually go to heaven when they die. Heaven is a song about people trying to good in their lives, even though many may make bad decisions, people are just trying to live their lives to the fullest and not hurt anyone or follow any bad influences. The music video features Emeli herself singing the lyrics, but also shows scenes of the homeless, elderly, and children living in bad homes. We also see the sky and church to reflect the connotations of 'heaven'.

https://www.ocr.org.uk/Images/316672-specification-accredited-a-level-gce-media-studies-h409.pdf We are studying Emeli sande's Heaven and Radioheads burn the witch https://www.youtube.com/watch?v=883yQqdOaLg https://www.youtube.com/watch?v=yI2oS2hoL0k

What does genre mean? Type of media forms/products It has conventions that will make it a certain genre (things that make up a genre) How many genres can you identify in stranger things? Why might this be appealing? Love story/ Buddy/ coming of age/ thriller, sci-fi It helps attract a wider audience as they will find genres they like in Stranger Things as it has a mix of genres Its important for Netflix as viewers are paying for it and its very genre platform driven. Stranger things works in multiple genres. It is about genre, rather than belonging to a genre. Intertextuality: -The shaping of a texts meaning through another text. https://vimeo.com/175929311 https://youtube.com/watch?v=AwTpsw-ufDA%feature=youtu.be VS                                             Steve Neale - genre theory

I got 6/10 and i am pleased with this because i got over half marks when it was my first advertising question. In order to do better, i need to focus on what the question is directly asking and focus on the brand image.

Primary Audience: Gender- neutral (slightly more men) Age- 15-37 year olds Interests- LFTVD/sci-fi's/ 80's nostalgia Socio-economic status- A-E Secondary Audience: people who enjoy sci-fi's  people who enjoy retro games people who enjoy spielberg films people who enjoy 80's novels (stephen king) people who enjoy 80's horrors Reception Theory (Stuart Hall) - media texts are encoded and decoded. The producer encodes messages and value into their media texts and the audience decodes it. -Dominant(preferred): audience agreed with the messages in the text -Negotiated- neither agrees or disagrees. It accepts the producers views but also has their own views. Oppositional- when the audience rejects the preferred reading. Fandom: The series has a strong, online fan base Fans often create negotiated readings of the text Fans as textual poachers - selecting part of the text that appeal to them, and using them as part of their 'we-media&

https://www.theguardian.com/media/audio/2019/nov/25/the-rise-of-netflix-an-empire-built-on-debt "Gone from a 'joke' company to the 'superpower' of the world" 1997: Marc Randolph and Reed Hastings was inspired when they wanted to find a way to rent entertianment without worrying to take it back to the shop like blockbusters Came up with an idea of a postal rental service (order dvds online and send it back) 2000: tried to do a meeting with blockbuster but they just ignored them as they were much bigger than Netflix  2013: Wanted to make their own content= start of house of cards (when they started to grab peoples attention) Some people said they copied from BBC's content however Netflix realised they could find out viewers interests and how many times they watched a show and then remade a better version Netflix wanted to bring the emersive reading experience to viewing- how they got to box sets- monopoly Netflix decided they wanted to do high end

Messages and values: Editorial content is often critical of big businesses and banking Champions the political cause, and a role of individual within our society Often focuses on personal and social issues in their representation of celebrities Front covers tend to convey more left wing political beliefs in their representation It could be argued that the Big Issue privilages a white male perspective owning to an under-representation of people of colour and women on covers where an individual is a focus However, ethnic minorities and women are represented positively and they are featured as counter-types The big issue challenges stereotypes in its representation of excluded groups e.g. homeless people and street vendors shown in a positive and celebratory way Social and cultural contexts: It reflects celebrity culture by often featuring a celebrity positively as their main focus of the cover as something that will appear to the audience. It is assumed the audienc

I managed to get the  first copy of the 2020 edition from a street vendor in Newcastle: It has lots of different features in it, as well as interesting stories and articles which was fascinating. I would buy another edition. I produced a fact file about the big issue and the magazine industry as a whole:

  Overall i am pleased with my mark as i got higher than last time (6/15)- (8/15) I did revise theorys and the genre conventions of this assessment however i do need to improve on my knowledge and media langage analysis, as well as bringing in other contexts like political leadings and why it would affect them to get into the higher marks.

What was America like in the 1980's? cultural contexts of the 80's: Pac man and video games Goonies, ghostbusters, ET, star-wars coca cola new styles MTV superheros aliens space arcade Technology entertainment health and fitness 80's was known for being a 'all about me' decade and people enjoying themselves what was the amotsphere like in 1980's USA? Rise of yuppie culture(young, well educated, wealthy indidviduals) cable goes mainstream (special tv programmes like mtv) spread of HIV/AIDS developments in the space programme war on drugs - crack (cocaine) tense relations with Iran 1981 tax cut and regimonics electronic invasions (nintendo) pollution persists cold war ends, concern shifts to china

The images are mainly centralized in the middle, which is followed strictly in pretty much each copy The logo is also placed in the top left corner in most copies, with a typical red or black and white colour scheme The style vary's depending on the features and the stories it promotes, as well as the typeography most copies are at the typical price (£2.50) but some are bundles at £3 They could have a variety to be diverse and reach all the possible audience demographics, but also because they are BIG and want to cover all the BIG issues Most feature a celebrity, but some have cartoons or just typeography The big issue is unusual in that its front cover doesnt follow a house style faithfully as other mainstream magazines do Masthead changes position, size, colour and style Generally uncluttered Mostly features one person These variations connotate idiosyncrasy, liveliness and lack of pretense.

Examples of Magazines: heat Vogue Glamour cosmopolitan Mens/womens health seventeen Wildlife Total Market Reach: 40 million people across magazines 50% use phone 40% use print 18% use desktop Magazines can be general interest for mainstream  audiences or specialist interest for  niche  audiences.  Magazines are produced in a wide range of sub-genres  with a specific focus on particular subjects such as health, food, cinema, video games or music. Magazine publishers are often part of huge international media organisations which also produce newspapers, as well as radio and television content. There are some exceptions, such as  The Big Issue  or  Private Eye , which are published independently. Major magazine publishers include:

Cultural Contexts Institution: Popular/youth culture is seen as having lower cultural status than others making it harder for BBC R1 to meet the rules Live music seen as more culturally vqaluanle Culture secretary (John Wittingdale) told parliament the BBC sets international standards of quality- draws the country together. British actors wrote to David Cameron reminding him of the importance to BBC to national life- a diminished BBC means a diminished country. Audience: listening to linear is no longer part of youth culture. Audience have migrated online Digital audiences prefer user generated content- control over what they listen to Political Contexts The license fee is essentially a tax so conservative don't support it BBC= left wing creator- but BBC is meant to be non bias People get upset if BBC sides with a party/someone Funding an entertainment station is a political issue as there is economic pressures on government spending revelations about huge