LFTVD- Netflix

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https://www.theguardian.com/media/audio/2019/nov/25/the-rise-of-netflix-an-empire-built-on-debt


  • "Gone from a 'joke' company to the 'superpower' of the world"
  • 1997: Marc Randolph and Reed Hastings was inspired when they wanted to find a way to rent entertianment without worrying to take it back to the shop like blockbusters
  • Came up with an idea of a postal rental service (order dvds online and send it back)
  • 2000: tried to do a meeting with blockbuster but they just ignored them as they were much bigger than Netflix
  •  2013: Wanted to make their own content= start of house of cards (when they started to grab peoples attention)
  • Some people said they copied from BBC's content however Netflix realised they could find out viewers interests and how many times they watched a show and then remade a better version
  • Netflix wanted to bring the emersive reading experience to viewing- how they got to box sets- monopoly
  • Netflix decided they wanted to do high end drama, documentary and kids programmes (cherry picked) and they offered high end budgets and total creative freedom
  • Had an Idea to give the control back to the viewer because they knew what people wanted by looking at data.
  • 160+ million subscribers today- mainstream
  • They have created many diverse shows like stranger things, the crown etc to appeal to everyone
  • Had been a stereotype that a white male was the centre of attention in shows etc on BBC and Netflix changed that- so their rivals was behind them.
  • Netflix has revolutionized television around the world
  • It has borrowed a lot of money $12 billion and its liabilities are $20 billion to make successful shows (marketing etc to get enough subscribers to achieve a profit)
  • There is now a lot of competition coming in to rival Netflix, which makes it more difficult to make more money
  • Netflix is too big to be able to collapse completely however it is possible for takeovers to take place due to competition

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