Production decisions: Key Terms: Synergy: Combining 2 companies together e.g Pixar to appeal to new audiences for a mutual benefit. Conglomerate: Multi-mass company who owns other companies - Disney Vertical Integration: When a company owns another part of production and distribution stage. Horizontal Integration: Using different ownership across the stages. Media convergence: When you use different aspects of media to do the same thing - newspaper advert and movie trailer Mainstream film: Mass appeal, big audiences, main messages, mass companies Conglomerate ownership and mainstream production -The big 'six': Disney, 20th century fox, warner bros, universal studios, Columbia pictures/sony, Paramount. - Jungle Book is made by a conglomerate and mainstream production. The impact is; Ability to attract star marketing- successful actors More time spent on production Access to latest production technology e.g CGI which can be used to make high-quality films M...
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