Stranger Things- Media Language

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Primary Audience:

  • Gender- neutral (slightly more men)
  • Age- 15-37 year olds
  • Interests- LFTVD/sci-fi's/ 80's nostalgia
  • Socio-economic status- A-E
Secondary Audience:
  • people who enjoy sci-fi's 
  • people who enjoy retro games
  • people who enjoy spielberg films
  • people who enjoy 80's novels (stephen king)
  • people who enjoy 80's horrors
Reception Theory (Stuart Hall)
- media texts are encoded and decoded. The producer encodes messages and value into their media texts and the audience decodes it.
-Dominant(preferred): audience agreed with the messages in the text
-Negotiated- neither agrees or disagrees. It accepts the producers views but also has their own views.
Oppositional- when the audience rejects the preferred reading.

Fandom:
  • The series has a strong, online fan base
  • Fans often create negotiated readings of the text
  • Fans as textual poachers - selecting part of the text that appeal to them, and using them as part of their 'we-media' products (prosumers)- This includes fan videos, fan art, social media accounts
Marketing, advertising and promotion:
  • the marketing used a lot of different methods to create visibility and word of mouth
  • methods mixed above and below the line techniques
  • targeted a range of potential audiences 
  • fans were essential to the marketing process- etc their fan art shared across the official stranger things accounts.
https://www.trinmedia.com/ms-2b-longformtv


 https://www.youtube.com/watch?v=CKtq-bZgS8I (First 8 minutes)

 Mise en scene:

  • Doctor uniform (science) in a institution
  • dark lighting- warm lighting
  • 80's costume- kids
  • Lighting on and off- eerie
Sound (diegetic):
  • crickets
  • alarm
  • sprinklers
sound (non-diegetic)
  • none in basement
  • sound bridge
  • horn(music) sounds
camera shots:
  • arial shot
  • close up
  • establishing shot
  • two-shot
  • master shot
  • over-the-shoulder
editing (cuts/transitions etc)
  • cut from institution to sprinklers to basement

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