The Big Issue- house style?


  • The images are mainly centralized in the middle, which is followed strictly in pretty much each copy
  • The logo is also placed in the top left corner in most copies, with a typical red or black and white colour scheme
  • The style vary's depending on the features and the stories it promotes, as well as the typeography
  • most copies are at the typical price (£2.50) but some are bundles at £3
  • They could have a variety to be diverse and reach all the possible audience demographics, but also because they are BIG and want to cover all the BIG issues
  • Most feature a celebrity, but some have cartoons or just typeography
  • The big issue is unusual in that its front cover doesnt follow a house style faithfully as other mainstream magazines do
  • Masthead changes position, size, colour and style
  • Generally uncluttered
  • Mostly features one person
  • These variations connotate idiosyncrasy, liveliness and lack of pretense.

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