Flash Sport- presentation
"For the best of athletes. Are you?" Celebrity Endorsement: As the product is branded for upcoming athletes, Coco Gauff and Kylian Mbappe will be featured as the athlete role models. Gauff and Mbappe work well together as Gauff is very new to the tennis scene and is prospect within the sport just like Mbappe was when he burst into scene in 2017. Mbappe shows that upcoming talents have the chance to make it big on their career and Gauff being an upcoming talent compares well with them. Non Conventional Advertisement: The advertisment will include Mbappe and Gauff dressed as the Flash and Wonder Women on one side of the screen running towards the middle where there is a bottle which they are both reaching for. The advert will not include any direct address from the athletes which contrasts to most sport drinks. Also the use of non direct address conveys they are both aiming for one goal. Mbappe and Guaff features: Mbappe will be dressed as the Flash and will have e