Eleanor N - A level Media blog

"For the best of athletes. Are you?" Celebrity Endorsement: As the product is branded for upcoming athletes, Coco Gauff and Kylian Mbappe will be featured as the athlete role models. Gauff and Mbappe work well together as Gauff is very new to the tennis scene and is prospect within the sport just like Mbappe was when he burst into scene in 2017. Mbappe shows that upcoming talents have the chance to make it big on their career and Gauff being an upcoming talent compares well with them. Non Conventional Advertisement: The advertisment will include Mbappe and Gauff dressed as the Flash and Wonder Women on one side of the screen running towards the middle where there is a bottle which they are both reaching for. The advert will not include any direct address from the athletes which contrasts to most sport drinks. Also the use of non direct address conveys they are both aiming for one goal. Mbappe and Guaff features: Mbappe will be dressed as the Flash and will have e

- The theme of this advert is scientific - Fact-check, computer programme, footballer stats (irrelevant and small) -Famous footballer (Garth bale) which will attract his fans - you can be like him -Trying to appeal to sports people (mainly men) -Direct address- serious facial expression- strong and masculine -He looks sheen (sweaty)- been putting in the energy Lucozade is supposed to give you -"scientifically proven" bragging/showing off that it is a good energy drink which triggers your brain to make it technical- but what is scientifically proven? -'YES' simple and positive trigger to make you think its scientific. Representation/media language Colour scheme is bold- eye catching and brand matched. Even eyes of the footballer appears enchanted, brighter blue, possibly also reflecting a mechanical 'terminator' on endurance. Anchor text 'in a different league' has connotations to football and is bold, using the left hand side. Framing o

The radio 1 breakfast show- Monday 25th November 2019 Time  I   Content 6:33           Intro, summary of things that have already happened, what they are including -------------------------------------------------------------------------------------------------------------------- 6:36               song- years & years 'king'   (synth-pop)  -------------------------------------------------------------------------------------------------------------------- 6:39            song- Lizzo and Ariana Grande 'good as hell' (pop/hip-hop) -------------------------------------------------------------------------------------------------------------------- 6:40            song- Kanye West 'follow god' (hip-hop/rap) -------------------------------------------------------------------------------------------------------------------- 6:43            Time check and follow up, chatting about celebrities and the audiences stories -------------------------------------

BBC- British broadcasting corporation- A public service broadcaster (PSB) It is not controlled by the Government and paid for by us via the TV license fee with most of us pay for £154.40 each year You must pay the fee if you want to watch TV or listen to the radio A black and white TV license is £52 If you do not have a license you could face prosecution Radio 1 is a key supporter of BBC introducing and features Brit list and BBC sound of. In 2019/20 R1 will miantain its support of new and home-grown music with 50% music played during daytime hours being new, and 45% of daytime music played from the UK. The BBC is trying to compete with Netflix and Sky, as well as other media providers. "radio 1's remit is to entertain young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds. It should offer: a range of new music supporting emerging artists- especially those from the UK provide a platform for live music ne

MACRO to MICRO - INDUSTRY then PRODUCT What is the most important aspect? (  https://twitter.com/bbcr1/status/1031460598314352645?lang=en  ) The audience's participation* Style and pace of the show host music Greg James exploits web 2.0 (big communal allotment where everyone is connected) and audience interactivity to promote the show. http://www.belfasttelegraph.co.uk/entertainment/news/greg-james-so-happy-as-radio-1-breakfast-show-gains-listeners-38365783.html How many people listen to the radio 1 breakfast show? 5.19 million How many listeners have tuned in since he started presenting? 300,000 How old is Greg James? 33 years old How did GJ reveal his delight at the audience figures? posted on Instagram Who does GJ put the success of the show down to? audience/fans What is Bob Shennan particularly pleased with? The digital platform Industry statements: The radio industry can attract a mass audience as well as a niche audience. For examp

Its designed to show that the product is unique/ different It still has direct address- alluring to women but challenging to men (smirk)- you don't look like me Bahamas location- famous Semiotics Volcano on his head- "blow your mind" and represents hot/attractive Fishing a shark- brave strong & masculine- can get a good catch when you wear this product (plenty more fish in the sea) Old man on island- represent the older men- he has been left behind as its fresher/modern Monkey- represents a cheeky side of men and the primal nature of the earth Women on the beach- advert is alluring to them- smirk. She is centre of his chest but is small King Neptune- strong and fearless Titanic/ sinking ship- unusual nature- we pinch stuff from the sea like fish but the sea is stealing the man His body is the island Slogan- raw materials (monkey) and 'fact-checked' is playing around with cultural understanding. Intertextuality- using knowledge of other t

Advertising: something that directly promotes a product- TV commercial Marketing: preparing the product for the market place- advertising is one of the several components of marketing.                                                  Advert 1- Old Spice ‘Smell Like A Man’    Advert 2: Lucozade ‘I believe’                                                Advert 3: Shelter  Media Language: genre conventions of camera shot, mise en scene, ideology Representation: which groups identified? What positive/negative stereotypes are being conveyed? Social and Cultural contexts: how has living in the western world in the 21st century affected our understanding of products

Distribution: The process of making a movie available for viewing by an audience- getting it out to the audience- theaters, Netflix, iTunes Digital Distribution: the delivery or distribution of digital media content such as audio and video. Can cause Piracy but its worth it as its cheap and quick Exhibition: The different way you can watch a film Copyright: The exclusive right given to the creator of a creative work to produce the work. 1967: Minimum number of posters Disney produced films at its own studio and distributed them by its own Buena Vista distribution company in US and Buena Vista international for rest of world- owned by Walt Disney Studios Released in US in October 1967 but re-released in US 1978, 1984 and 1990 which maximised box office takings. Walt Disney entertainment released an VHS in 1991 (1993 in UK). and DVD in 2007 released several times with different packaging Disney films are vaulted- not available for purchase- which pushes demand. 2016: