Distribution- The Jungle Book

-
Distribution: The process of making a movie available for viewing by an audience- getting it out to the audience- theaters, Netflix, iTunes

 Digital Distribution: the delivery or distribution of digital media content such as audio and video. Can cause Piracy but its worth it as its cheap and quick

 Exhibition: The different way you can watch a film

 Copyright: The exclusive right given to the creator of a creative work to produce the work.

 1967:

  • Minimum number of posters
  • Disney produced films at its own studio and distributed them by its own Buena Vista distribution company in US and Buena Vista international for rest of world- owned by Walt Disney Studios
  • Released in US in October 1967 but re-released in US 1978, 1984 and 1990 which maximised box office takings.
  • Walt Disney entertainment released an VHS in 1991 (1993 in UK). and DVD in 2007
  • released several times with different packaging
  • Disney films are vaulted- not available for purchase- which pushes demand.
2016:
  • Distributed by Walt Disney studios motion pictures
  • produced in 2D and 3D
  • been released on DVD, Blu-ray, iTunes, Disney life, amazon video etc
  • Walt Disney records released a soundtrack album.
Curran and Seaton- mapping theory
- The idea that the media is controlled by a small number of companies which can inhabit creativity (driven by profit).
- JB is distributed by one of the big six: Disney- critics have suggested that there were racial/political messages in 1967 film diluted to make an entertaining animated film, exploiting synergy and targeting mass audiences.
-Mainstream films tend to lack of diversity with the primary objective being commercial, success and profit- both films offer escapist narratives without challenging stereotypes.
-Media ownership is the most important influence on media, with a small number of major conglomerates continuing to dominate the media industry despite the emergence of the internet.

 Livingstone and Lunt- Regulation theory
-The idea that UK regulation policy e.g. the BBFC is driven by conflict to 'protect' from harm but also allow diversity/choice.
-Desensitisation and deregulation are core concepts- Disney knew their audience would accept the 2016 film would be darker, hence the PG
-Theatrical release wanted to target wide demographic to ensure good box office (curran and seaton)
-Disney carefully controlled the representations in JB16 to appeal to a wider demographic.

 BBFC- British Board of Film Classification:
its a non-governmental organisation, founded by the film industry in 1912 and responsible for the national classification and censorship of films exhibited at cinemas and video works released on physical media within the UK.

 1967:

  • U- suitable for all
  • politically, Jb depicted racial stereotypes at time of black civil rights
2016;
  • PG- mild threat
  • seen as darker
  • Disney is driven by profit -maximises audiences
  • Parental guidance- some scenes 'may' be unsuitable for young audiences.

Comments

Post a Comment

Popular posts from this blog

Jungle book- 1967 VS 2016 Production

-
What are the differences in the timeline of production for Jungle Book 1967 and Jungle Book 2016? 2016: created on computers (CGI); focused more on Mowgli's background Animation version appears dated, in large part because it appears to use the Xeroxing Method, but that doesn't detract from the great story Disney had created. 1967: was 78 mins long- production costs and cinema running availability- not everyone has a TV (DVD)    2. What technologies were used on the 1967 production? They used a multiplane camera which created an illusion of depth which helped make animated films look more interesting and realistic.They won an engineering academy award. It had a sense of 3D depth in a cartoon setting.     3. What technologies were used on the 2016 production? They merged animal voice and human voice to make it sound real. They had virtual cameras and photograohed the creatures against a real background. Animals and backgrounds were craeted on computers.
Read more

Big issue front cover

-
Image
  I have chosen to do a NHS feature for my big issue cover because as the elections are coming up, a main proposal for left wing parties, especially labour are highlighting a NHS pay rise etc. This conveys with the Big Issue as although they don't follow a particular political stance, it is clear that they portray left-wing views and don't feature big businesses or banks, so to achieve this, having an NHS feature is very significant for the values and ethos of the big issue. I followed the Big issue house style and conventions by illustrating a powerful colour palette, through the rainbow and contrasts of yellow and blue make the cover stand out. For the background i used yellow to represent positivity an happiness, illustrating the 'sun' so that it can shine among the NHS staff. On this background i have engraved 'NHS' among it to make it seem unique and also give more appreciation to NHS and convey the values of Big Issue. I have chosen this specific cut-out o
Read more

Theory Project- research

-
  Gilroy- theories about ethnicity and post-colonialism OCR definition:   - The African diaspora caused by the slave trade has now constructed a transatlantic culture that is simultaneously African, American, Caribbean and British – the ‘Black Atlantic’.   - Britain has failed to mourn its loss of empire, creating ‘postcolonial melancholia’, an attachment to an airbrushed version of British colonial history, which expresses itself in  criminalising  immigrants and an ‘us and them’ approach to the world founded on the belief in the inherent superiority of white western  civilisation .   Context:   During 1500’s to the 1900’s there was a period of colonialism:   Colonialism - taking over another country to run and exploit it   - Britain did this a lot of countries such as India,  Caribbean , and parts of Africa by sailing  and  installing  their own  military ,  soldiers  and government to act as though they owned that country, leading the people to obey the B ritish. This was done in a
Read more