BBC Radio 1 Breakfast show

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MACRO to MICRO - INDUSTRY then PRODUCT

 What is the most important aspect? ( https://twitter.com/bbcr1/status/1031460598314352645?lang=en )
  • The audience's participation*
  • Style and pace of the show
  • host
  • music
  • Greg James exploits web 2.0 (big communal allotment where everyone is connected) and audience interactivity to promote the show.

How many people listen to the radio 1 breakfast show? 5.19 million

How many listeners have tuned in since he started presenting? 300,000

How old is Greg James? 33 years old

How did GJ reveal his delight at the audience figures? posted on Instagram

Who does GJ put the success of the show down to? audience/fans

What is Bob Shennan particularly pleased with? The digital platform

Industry statements:
  • The radio industry can attract a mass audience as well as a niche audience. For example, the Radio 1 Breakfast show gained 5.19 million listeners weekly.
  • The radio industry increases and decreases all the time due to the audience listening figures which are important due to the presenter. Greg James celebrated his show's success by posting to Instagram.
  • The age of the presenters can vary from young to old on radio channels. Age represents the type of music. Greg James is 33 and attracts listeners from the age of 15.
  • Social media, such as Instagram, can be used to communicate with the mass audience in the radio industry. For example, Greg James used Instagram to celebrate the success of the show.
  • The radio industry has evolved over the years and how we can listen to the radio on websites and internet, instead of a dial phone.
The radio 1 breakfast show is very successful due to the mass listening figures they attract, from 15-year-olds to older and the use of cross-platform convergence (social media) which Greg James uses to communicate with his audience and get feedback from his breakfast show.
Greg James is important to the breakfast show itself as he is important and chatty, therefore he attracts more of a younger audience and also by choosing popular, modern music, than classic FM, which has gained popularity.
The BBC platform is huge and very popular with all ages. Its a good motivational platform and celebrities can feature on radio channels/tv shows, where the audience can take advantage of this to meet them, like Finley and Sam Fender.

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