Flash Sport- presentation
"For the best of athletes. Are you?"
Celebrity Endorsement:
As the product is branded for upcoming athletes, Coco Gauff and Kylian Mbappe will be featured as the athlete role models.
Gauff and Mbappe work well together as Gauff is very new to the tennis scene and is prospect within the sport just like Mbappe was when he burst into scene in 2017. Mbappe shows that upcoming talents have the chance to make it big on their career and Gauff being an upcoming talent compares well with them.
Non Conventional Advertisement:
The advertisment will include Mbappe and Gauff dressed as the Flash and Wonder Women on one side of the screen running towards the middle where there is a bottle which they are both reaching for.
The advert will not include any direct address from the athletes which contrasts to most sport drinks.
Also the use of non direct address conveys they are both aiming for one goal.
Mbappe and Guaff features:
Mbappe will be dressed as the Flash and will have electricty coming from the back of him as he is running.
Gauff will be dressed as Wonder Women who instead of having sword and a whip will have a tennis racket and a bag of tennis balls.
We wanted them to be superheros to look aspiring and inspirational to athletes looking up to them.
Colouring/lighting:
The colouration of the drink will go from gold at the body, silver on the top and bronze as the cap. This represents the top 3 medals at the Olympics giving the audience an impression that the drink has superiority over other sport drinks.
The adverts colouration will also follow the gold, silver and bronze colour scheme to keep consistency.
Unique Selling point:
Flash sport is 50% biodegradable and is crafted using PHA. Its readily compostable and can degrade very quickly, therefore saving the environment.It gives them advantage as plastic bottles are a huge problem in the world right now so improving this gives them attention.
Typeography:
The style of text will be comic/bold, which will represent ideas on strong and powerful, which Flash Sport is supposed to make you feel.
The lettering will be big and outstanding to the consumers eye, which immediately draws them to it and persuades them to buy it.
Bold strongly stands out from regular text and is often used to highlight key words important to the content and allowing such words to be visually scanned with ease.
Its catchy to the target audience.
Rule of Thirds:
Both athletes will be racing and competing against each other to get Flash Sport. This gives connotations that its a popular sports drink that is ensured to give athletes fuel and energy. The consumer has to actively search across the advert to identify what is happening and what Flash Sport is, as its visually appealing to them.
Celebrity Endorsement:
As the product is branded for upcoming athletes, Coco Gauff and Kylian Mbappe will be featured as the athlete role models.
Gauff and Mbappe work well together as Gauff is very new to the tennis scene and is prospect within the sport just like Mbappe was when he burst into scene in 2017. Mbappe shows that upcoming talents have the chance to make it big on their career and Gauff being an upcoming talent compares well with them.
Non Conventional Advertisement:
The advertisment will include Mbappe and Gauff dressed as the Flash and Wonder Women on one side of the screen running towards the middle where there is a bottle which they are both reaching for.
The advert will not include any direct address from the athletes which contrasts to most sport drinks.
Also the use of non direct address conveys they are both aiming for one goal.
Mbappe and Guaff features:
Mbappe will be dressed as the Flash and will have electricty coming from the back of him as he is running.
Gauff will be dressed as Wonder Women who instead of having sword and a whip will have a tennis racket and a bag of tennis balls.
We wanted them to be superheros to look aspiring and inspirational to athletes looking up to them.
Colouring/lighting:
The colouration of the drink will go from gold at the body, silver on the top and bronze as the cap. This represents the top 3 medals at the Olympics giving the audience an impression that the drink has superiority over other sport drinks.
The adverts colouration will also follow the gold, silver and bronze colour scheme to keep consistency.
Unique Selling point:
Flash sport is 50% biodegradable and is crafted using PHA. Its readily compostable and can degrade very quickly, therefore saving the environment.It gives them advantage as plastic bottles are a huge problem in the world right now so improving this gives them attention.
Typeography:
The style of text will be comic/bold, which will represent ideas on strong and powerful, which Flash Sport is supposed to make you feel.
The lettering will be big and outstanding to the consumers eye, which immediately draws them to it and persuades them to buy it.
Bold strongly stands out from regular text and is often used to highlight key words important to the content and allowing such words to be visually scanned with ease.
Its catchy to the target audience.
Rule of Thirds:
Both athletes will be racing and competing against each other to get Flash Sport. This gives connotations that its a popular sports drink that is ensured to give athletes fuel and energy. The consumer has to actively search across the advert to identify what is happening and what Flash Sport is, as its visually appealing to them.
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