Advertising and Marketing Intro

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Advertising: something that directly promotes a product- TV commercial

 Marketing: preparing the product for the market place- advertising is one of the several components of marketing.  
                                               Advert 1- Old Spice ‘Smell Like A Man’ 

 

Advert 2: Lucozade ‘I believe’ 

  1.                                               Advert 3: Shelter 

Media Language: genre conventions of camera shot, mise en scene, ideology

Representation: which groups identified? What positive/negative stereotypes are being conveyed?

Social and Cultural contexts: how has living in the western world in the 21st century affected our understanding of products

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