Eleanor N - A level Media blog

Genre Conventions: Broadsheet: largest newspaper format and is characterized by long vertical pages. Aims more for a ABC1 audience Professional and sophisticated- "black top" Densely packed pages with lots of information and minimal images- appeal to older readers Contains business, politics, major world events- Factual "quality press" Event > emotion Papers include: Daily Telegraph (R); The Guardian (L); The independent (L); The Times (R) Tabloid: a newspaper with a compact page size, smaller than broadsheet Exaggerated- "tabloideese" language and pun-based "Red top" lots of colour less sophisticated to appeal to national readers age (9 years old) large, dramatic pictures with little information Human interest stories- personal and focus on 1 person special offers and vouchers appeals directly to reader emotion Papers include: Daily Mirror (L); The Sun(R); The Star Mid Market Papers: Daily Mail(R); ...

Technological Convergence: Refers to technologies coming together; technologies that were separate (phone/camera/data) that now share resources with each other and interact with each other synergistically to create new features and offer more features than a single device. Media industries are diversifying so they can produce and distribute across several media i.e. online newspapers, audio podcasts, video games and films.  Today, we are surrounded by a multi-level convergent media world where all modes of communication and information are continually reforming to adapt to enduring demands of technologies. This convergence is changing the way we create, consume, learn and interact with each other . We no longer live in a world where video games, TV, film, newspapers etc exist separately, they have converged together. Synergy: convenience and profits for institutions Convergence: convenience for the audience/viewers (film exhibition)= Multi-platform film marketing and ex...

Explain the impact of digitally Convergent Media platforms on video game production, distribution and consumption. Refer to Minecraft to support your answer. [15] The development of Minecraft in 2011 came at a time when video gaming was increasingly focusing on online and multi-platform gaming, a response to the rise of gaming on a range of devices, other than consoles l. Digitally convergent media platforms opened up opportunities for games distributors to reach a wider audience of non-traditional gamers who game on media devices such as phones and tablets. This is evidenced by the media convergence that enables digital distribution and final access which hitherto has not been available. This was exploited by Persson in the distribution and circulation of Minecraft, meaning fewer master copies of the game were needed. Minecraft became a multi-platform game aimed not just at PC gamers but those who own smartphones, Microsoft Xbox consoles and hand held devices for example. Not only...

Newspapers are not usually profitable but are seen as a means of gaining political and social influence, so are often owned by rich individuals rather than conglomerates so these businesses tend to specialise in newspapers(and sometimes magazines) publishing rather than a range of media. News International is part of a media conglomerate(publishing newspapers, books and radio), which has only recently separated from 21st Century Fox. The Mail and Metro newspapers and some magazines are the only mass media interest of The Daily Mail and General Trust. Northern and Shell produce newspapers and magazines but were once owners of Channel 5. Trinity Mirror mostly runs national and regional newspapers. Daily Newspaper Market Share (%) The Guardian and Observer are owned by a trust set up in the 1930s to protect the editorial independence of the Guardian newspaper and to safeguard journalistic freedom and the newspaper’s liberal values. These liberal values have meant support from the Gu...

Explain how the political context in which newspapers are produced, influences their ownership and regulation. Refer to The Guardian and The Daily Mail newspapers you have studies to support your answer [10] (15 minutes) The guardian is a left-wing labour paper which is entirely focused on socialism. Therefore if they were to write an article on immigration, for example, they would be more relaxed and open to the idea of it, whereas on the other hand, The Daily Mail would be more critical and harsh on immigration as they are right-wing who support conservative, leaning more towards capitalist views. This would lead to more offensive headlines and use of savage language towards immigration if the Daily Mail wrote it- They once wrote: "sickly immigrants add £1bn to NHS bill". Here, this shows the Daily Mail being very critical and bias towards them, indicating that they are using Britains resources for their fulfilment, especially since they don't come from Britain. This ...

"Using the article, consider how Disney utilizes its assets to promote, distribute and exchange their films" Disney is a global entertainment conglomerate which makes films for the mass entertainment market. Its one of five big media companies including paramount. They own numerous platforms including ABC, Marvel Studios, Lucasfilm, 20th century fox and Disney music group. Disney owns around 35% of the film market. Disney uses vertical integration- a process in which they have to produce, market, distribute and create merchandise for their products. For example, Disney produced High School Musical in their studios, marketed it on Disney Channel and ABC news by interviewing the cast. They have merchandise which includes apparel, bags and makeup. Disney's reboot strategy, as suggested by Hesmondhalgh is very controversial. Some say it's uncreative and unoriginal and that Disney is profit-driven however, on the other hand, others think its a good idea because Disney...

We need rules to protect our freedoms. Too much or too little regulation and there is so meaningful freedom. Too much regulation means that the press has no freedom and have little on what they can publish. There is no creative license and they can control what they want us to think. Too little regulation is dangerous because there is so much freedom which promotes them to put out fake stories which can potentially damage peoples lives. The Leveson inquiry This was set up to investigate the practices and ethics of the press. Leveson recommended that there should be a state-backed regulator to hold the press to account. Key points include; independent of serving editors, government and business. new self-regulation body recommended. no widespread corruption of police by the press found politicians and press have been too close. press behaviour at times has been "outragous" Regulation: An independent regulatory body for the press should be established. It sho...

On average, 23-year-old Males play Minecraft the most with there being 75% of them, 24% being female and the remaining 1% being non-gender. Usually, 53% of players play Minecraft for 6-7 days a week over 30 minutes with only 5% playing for 0-1 days. The game audience is most interested in the community( teams and chatting) and being least interested in the story. Most gamers are core- means they play regularly but aren't very competitive. The motivation model includes: action, social, mastery, achievement, immersion and creativity- these are the categories of why they play Minecraft. Audience and Industry Table Information   -The PC version was noted for its modding scene where prosumers would alter the gameplay mechanics, change the assets and develop new skins and textures for other fans to use. -The game is a global and commercial success and also praised by several high profile critics and gaming institutions. The game has amassed such a following that Minecon co...

Genre theory is about what genres are, and about how and why they are created, change endure and decline. -Neale argues that genre is a process by which generic codes and conventions are shared by producers and audiences through repetition in media products. Neale argues that genres are not fixed but are constantly evolving. Genres influence each other, sometimes forming hybrid genres. Products which link to the genre (e.g. advertising in a paper or the marketing material it produces) share the genre conventions creating an intertextual relay. Example: 1970-80 horror films:  blood and monsters (gory) Present horror films:  More psychological and scientific  Steve Neale’s theory of Repetition and Difference:  Steve Neale states that genres all contain examples of repetition and difference, the difference is essential to the economy of the genre. Neale states that the film and its genre is defined by two things: How much it conforms to its genre...

Colonialism- taking over different places British History- colonised large parts of the world e.g. Australia, USA, Africa -which led to wars/revolutions Gilroy- Postcolonial Theory: The political conflict which characterize multicultural societies is linked to our imperial and colonial history. Gilroy connects domestic conceptions of race, racism, immigrants and national identity to its imperial reach, affecting both new-comer and Native-born like. He argues that the near warship of WWII era, Britain obscures the reality of modern, multicultural Britain. -London is the most multicultural city in the UK, which speaks many different and unique languages with mosques, churches etc. This helps bring people together and unite. Teenage Boys in the news: Figures show that more than half of the stories about teenage boys in national and regional newspapers in the past year (4,374 out of 8,629) were about crime. The words most commonly used to describe them was "yobs"...

The Daily Mail: -Right wing conservative party -targets middle England (white middle class) -harsh and critical on gender and race issues. -reflects concerns, hopes and lifestyles. The guardian: -Left wing labour party -social, liberal and progressive -Owned by Scott Trust -aims to attract people who value change. -campaigns against Brexit and pro immigration. The Guardian and Daily Mail both hate teach other and will compete against each other. The guardian reported on a story from the daily mail and targeted them in a hatred way. Virgin media banned daily mail from their trains- guardian liked this and reported on it. Daily mail clapped back with an article on the guardian- guardian said it was fake news. The guardian attacked the daily mail by drawing up a cartoon with a van which has "read the sun and the daily mail" on the side, which then attacked mosque worshipers. Daily mail has a lot of nicknames e.g "Daily Fail" and "daily hail"...