Newspaper industries- ownership and control
Newspapers are not usually profitable but are seen as a means of gaining political and social influence, so are often owned by rich individuals rather than conglomerates so these businesses tend to specialise in newspapers(and sometimes magazines) publishing rather than a range of media. News International is part of a media conglomerate(publishing newspapers, books and radio), which has only recently separated from 21st Century Fox. The Mail and Metro newspapers and some magazines are the only mass media interest of The Daily Mail and General Trust. Northern and Shell produce newspapers and magazines but were once owners of Channel 5. Trinity Mirror mostly runs national and regional newspapers.
Daily Newspaper Market Share (%)
The Guardian and Observer are owned by a trust set up in the 1930s to protect the editorial independence of the Guardian newspaper and to safeguard journalistic freedom and the newspaper’s liberal values. These liberal values have meant support from the Guardian for both the Labour Party and the Liberal Democrats, with the newspaper trying to express a range of views from slightly right of centre to left-wing. The Guardian Media Group bought The Observer in 1993 after a disastrous period in which it had been used by its new owner as a weapon in a vendetta against a business rival. This is an example of the sort of editorial interference that The Scott Trust was set up to avoid.
Funding
1960s newspapers depended on circulation and advertising for revenue. Tabloid newspapers had larger circulation but the working-class audience that was less attractive to advertisers, so relied more on the cover price: broadsheet newspapers had the reverse- smaller circulations but attractive upmarket audiences and relied more on advertising.
Newspapers in 2010 had a wider range of funding sources:
Circulation: Subscription or over-the-counter souces
Paywalls: paying to access online sources
Membership: usually £5 a month to get access
Print and online advertising: Print is traditionally much more lucrative than online advertising but has drastically declined over recent years, though concerns over advertising being placed next to inappropriate content by Google and Facebook- for example, might boost print advertising. Online newspapers reach a global audience and can sell advertising to different national audiences.
Sponsored content: brands supplying content and/or paying to be connected to content- this blurs the boundaries between advertising and editorial that journalists prize but advertisers wish to blur.
Events: The Guardian frequently run courses, meetings and conferences
Sales: Sell holidays and books, for example, linked to their travel and review sections.
Daily Newspaper Market Share (%)
The Guardian and Observer are owned by a trust set up in the 1930s to protect the editorial independence of the Guardian newspaper and to safeguard journalistic freedom and the newspaper’s liberal values. These liberal values have meant support from the Guardian for both the Labour Party and the Liberal Democrats, with the newspaper trying to express a range of views from slightly right of centre to left-wing. The Guardian Media Group bought The Observer in 1993 after a disastrous period in which it had been used by its new owner as a weapon in a vendetta against a business rival. This is an example of the sort of editorial interference that The Scott Trust was set up to avoid.
Funding
1960s newspapers depended on circulation and advertising for revenue. Tabloid newspapers had larger circulation but the working-class audience that was less attractive to advertisers, so relied more on the cover price: broadsheet newspapers had the reverse- smaller circulations but attractive upmarket audiences and relied more on advertising.
Newspapers in 2010 had a wider range of funding sources:
Circulation: Subscription or over-the-counter souces
Paywalls: paying to access online sources
Membership: usually £5 a month to get access
Print and online advertising: Print is traditionally much more lucrative than online advertising but has drastically declined over recent years, though concerns over advertising being placed next to inappropriate content by Google and Facebook- for example, might boost print advertising. Online newspapers reach a global audience and can sell advertising to different national audiences.
Sponsored content: brands supplying content and/or paying to be connected to content- this blurs the boundaries between advertising and editorial that journalists prize but advertisers wish to blur.
Events: The Guardian frequently run courses, meetings and conferences
Sales: Sell holidays and books, for example, linked to their travel and review sections.
Comments
Post a Comment