Eleanor N - A level Media blog

 Audience Bullet Points Explain how popular music radio programmes target, reach, and maintain a variety of audiences. Refer to BBC R1BS to support your answer [15] Plan- Macro Who are the audience? Maintains audience with show's content Economic and cultural contexts Conclude Who are the audience? R1BS target audience is 15-29 year olds (under 30's) who are culturally aware of popular, global music. Maintaining audience The audience is migrating online, so R1BS need to appeal to online content- followed spotify and apple music by producing BBC sounds Live music is popular with young audiences- live lounge (Radio 1 marketing is 'home of live music') Digital convergence- iplayer, bbc sounds, social media- allows for quick audience interaction Follow reithian values and ofcom requirements- support emerging UK artists, high quality programming etc Economic and cultural contexts £157.50 license fee payed by households each year to BBC This allows them to produce programming...

  Locations:  Mainly outdoor shots- gives it an urban feel and realistic As we move through the video we see religious connotations- church etc The focus becomes less on her and more on the people around her and the environment which shows that she is sentimental and she is giving a message Ending scene is dark which may represent sins or negativity in today's society Starting scene- she is inside which connotates that she is trapped or hidden Media language terms: Cross cutting- 12 Close up-5 Tracking shot-3 Low angle-9 Rule of Thirds-7 dissolve-1 juxtaposition-2 fade-6 Jump cut-11 Graphic match-10 action match-4 connotations-8 Heaven- Emeli Sande Intended star image- she is a strong, independent and authentic artist who could be using religion to get her out of a dark place She is unique and different from other celebrities- shes very urban and is familiar with environments and social groups who aren't rich and happy How does the video for Heaven use media language to constr...

  Music video   Media language and representation   Brand/star image:  T he portrayal of the person in the media and the persona that they adopt to the public   -The consumer’s perception of that individual/group   -It is a  deliberately  constructed to create a certain impression of an artist   Hoizer - Take me to church   Representation   -Someone who is socially  concious   -Willing to speak out against injustice/discrimination   -Less concerned with glamourous brand image   -True to their roots   -A campaigner   Media language   -The fact it is in black and white throughout the whole video is important  for audiences to  recognise  that we live in a world where injustice is  perceived  and this is unconventional in a lot of music videos    - Standard chronological narrative, with foreshadowing, with the box   -Cuts between scenes a lot to show urgency and...

  BBC sounds advert 2018: Dig at competition- spotify and apple music (listening to same music) Message is why don't you diversify with your music? BBC sounds is the BBC's biggest product launch in more than a decade It aims to reach younger listeners who are spending less time on traditional radio channels in favour of on-demand audio and streaming services- development of technology and digital radio Claire Jullian, BBC head of marketing said "In a world of expanding on-demand audio and streaming services, our younger listeners are spending less time with radio 1. Our ambition for BBC sounds to to create the listening habit of the future" Its a sound app, but visually based- new idea for BBC Contexts: BBC radio stations (culture): R1 - current and recent chart music with zany presenters during daytime, some specialised content at nighttime R2 - older "golden" pop with less electronic beats, singers who sing and not rap, with maturer presenters who've c...

 Industry Bullet Points

  Q4. Evaluate the effectiveness of one of Hall’s reception theory in understanding how cultural and historical circumstances  can affect audience interpretations of news stories  [10] Hall argues that there is an  encoding /decoding model explaining the relationship between the producer, media product and the audience in creating  meaning . Media producers encode products with a preferred meaning. Each audience member can decode meaning by the dominant reading, negotiated reading or the oppositional reading, but this is down to cultural and historical backgrounds. For example, people will have a different reading on Brexit, a controversial topic, based on age, gender, sociodemographic and location. It could be argued that dominant messages (preferred) are becoming more binary due to the oligopolistic nature of the newspaper market, thus three newspapers own 80% of the market. This shows that the space for negotiation is narrowing because of the lack of diversit...

The set pages of the big issue clearly represent the values and ideologies of the magazine Their pages represent the homeless in a positive and sympathetic light, because supporting the homeless is the main goal for the magazine The magazine typically represents a a underrepresented social group The representations arent all positive though- they do include some gritty details of homeless culture Left wing ideologies are clearly represented throughout the magazine The magazine paints a reasonably negative picture of conservative government Negative representation of trump for example, ties in with negative picture of right wing values It is clear that in some pages it is dominated by men- could be down to the writers of the big issue who are predominantly male, and the fact that men are most likely to be made more homeless than women, so their focus might be on creating more positive role models for men Multiple images of men in agressive power e.g. film heros or villians, but there is...