R1BS revision lesson 4

-

 Audience Bullet Points



Explain how popular music radio programmes target, reach, and maintain a variety of audiences. Refer to BBC R1BS to support your answer [15]

Plan- Macro
  1. Who are the audience?
  2. Maintains audience with show's content
  3. Economic and cultural contexts
  4. Conclude
Who are the audience?
R1BS target audience is 15-29 year olds (under 30's) who are culturally aware of popular, global music.

Maintaining audience
The audience is migrating online, so R1BS need to appeal to online content- followed spotify and apple music by producing BBC sounds
Live music is popular with young audiences- live lounge
(Radio 1 marketing is 'home of live music')
Digital convergence- iplayer, bbc sounds, social media- allows for quick audience interaction
Follow reithian values and ofcom requirements- support emerging UK artists, high quality programming etc

Economic and cultural contexts
£157.50 license fee payed by households each year to BBC
This allows them to produce programming without worrying about adverts and listening figures- does need to be high quality and reflect brand
£54 million radio 1 budget- allows them to move online and use technology to its advantage
Youth culture don't listen to linear radio anymore- moved online
Live music is popular- authentic and more culturally valuable
Popular music and youth culture is seen as having lower cultural status than other content e.g. classical which makes it harder for breakfast show to meet its obligations and provide culturally important content


Comments

Post a Comment

Popular posts from this blog

Big Issue revision- practical task

-
Image
  What is the purpose and ethos of the Big Issue? The Big Issue as a brand is considered to be a business that functions to produce money, which is socially invested to create employment and ease poverty for people rather than providing profit for those who own it. They give jobs to homeless people or those in need by giving them the role of street vendors to sell magazines so they can get back on track The Big issue ethos is to represent those who are underrepresented They are left-leaning, socialist and don't actually have a specific leaning Big Issue conventions and house style: Very colourful colour palettes- easier to sell Cartoonist and lots of editing/photoshop used Features celebrities who have made a positive impact on the world/share socialist views- Greta Thurnburg, David tennant, Marcus Rashford Attentive on issues such as climate change, racism, poverty Big bold typaface House style is diverse- they are experimental Intertextuality Top 3 covers: I have chosen this cove...
Read more

Stranger Things- intertextuality

-
  Intertextuality- The shaping of a text's meaning, by another text. Set in the 1980's, Stranger Thing's makes plently of intertextual references to a range of texts from this era, such as Stephen King novels and the fantasy game Dungeons and Dragons- the game being played in the opening scene. The drama makes reference to past films, Steven Spielburg's E.T. the Extra-Terrestrial (1982) for example, with the camera panning down from the sky emulating the opening of E.T. What connects these cultural texts are the genres of horror and science fiction. This connection or reference to genre in episode 1 of Stranger Things provides familiarity and a starting point for audience interest and engagement. The success of stranger things, in part, is due to the narrative pacing of its events. The Duffer Brother's made successful movies in Hollywood, but the biggest challenge for them with LFTVD was how to tell a cinematic story over eight hours rather than two. The Duffer Brot...
Read more

Stranger Things- School scene analysis

-
Image
Key scene - going to school This scene starts with a montage of establishing shots, positioning the audience in a typical US high school in the mid-1980's. This opening montage makes heavy use of referential codes, playing off the knowledge that the audience has of 80's teen movies. The use of natural, warm lighting may provide gratifications of escapism for UK viewers, a country not known for its good weather. After an initial tracking shot, the camera settles on the iconographic BMX bikes of the younger teenage protagonists. The low angle shot positions us as somebody much smaller and younger, and provides the escapism of nostalgia for the older target audience. Stranger Things  is not all about nostalgia, and many of the themes of the show focus on the issues affecting young people. The young, teenage protagonists meet a group of older children who begin to bully them. The us...
Read more