R1BS revision lesson 3

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 BBC sounds advert 2018:

  • Dig at competition- spotify and apple music (listening to same music)
  • Message is why don't you diversify with your music?
  • BBC sounds is the BBC's biggest product launch in more than a decade
  • It aims to reach younger listeners who are spending less time on traditional radio channels in favour of on-demand audio and streaming services- development of technology and digital radio
  • Claire Jullian, BBC head of marketing said "In a world of expanding on-demand audio and streaming services, our younger listeners are spending less time with radio 1. Our ambition for BBC sounds to to create the listening habit of the future"
  • Its a sound app, but visually based- new idea for BBC
Contexts:


BBC radio stations (culture):

  • R1 - current and recent chart music with zany presenters during daytime, some specialised content at nighttime
  • R2 - older "golden" pop with less electronic beats, singers who sing and not rap, with maturer presenters who've calmed down from their R1 days
  • R3 - classical and jazz
  • R4 - current affairs, drama, game shows
  • R5 - sport and live topical phone-in shows
  • R6 - curated non-playlist music presented by revered taste-makers

Local stations - content relevant to the region or district, including local news and topics

There are also various extra stations for spill-over content at busy times. For example if R5 is covering a football match, another channel R5Xtra (or whatever) might broadcast another match on a different frequency; or R4 might keep its regular content and R4Xtra pops up on another frequency to provide Test Match cricket commentary.



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