Big Issue- representation

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  • The set pages of the big issue clearly represent the values and ideologies of the magazine
  • Their pages represent the homeless in a positive and sympathetic light, because supporting the homeless is the main goal for the magazine
  • The magazine typically represents a a underrepresented social group
  • The representations arent all positive though- they do include some gritty details of homeless culture
  • Left wing ideologies are clearly represented throughout the magazine
  • The magazine paints a reasonably negative picture of conservative government
  • Negative representation of trump for example, ties in with negative picture of right wing values
  • It is clear that in some pages it is dominated by men- could be down to the writers of the big issue who are predominantly male, and the fact that men are most likely to be made more homeless than women, so their focus might be on creating more positive role models for men
  • Multiple images of men in agressive power e.g. film heros or villians, but there is also respected representations of men (andy murray named a champion)
  • However, some representations of women do break this stereotype- strong, educated and empowered
  • Typical readers of the big issue are more likely to be left wing and have liberal, alternative points of view
  • As an 'alternative' magazine, it makes sense that they do include some articles that challenge traditional stereotypes of gender , sexuality etc

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