Jungle Book- Production and ownership

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Production decisions:
Key Terms:
Synergy: Combining 2 companies together e.g Pixar to appeal to new audiences for a mutual benefit.
Conglomerate: Multi-mass company who owns other companies - Disney
Vertical Integration: When a company owns another part of production and distribution stage.
Horizontal Integration: Using different ownership across the stages.
Media convergence: When you use different aspects of media to do the same thing - newspaper advert and movie trailer
Mainstream film: Mass appeal, big audiences, main messages, mass companies

Conglomerate ownership and mainstream production
-The big 'six': Disney, 20th century fox, warner bros, universal studios, Columbia pictures/sony, Paramount.
-Jungle Book is made by a conglomerate and mainstream production. The impact is;

  1. Ability to attract star marketing- successful actors
  2. More time spent on production
  3. Access to latest production technology e.g CGI which can be used to make high-quality films
  4. More synergy e.g theme parks and merchandise
  5. High chance of commercial success.
In 2016, they have a higher budget meaning they can develop these strategies and be more of commercial success.

1967:

  • First version of script was too dark for family audiences, so Disney took control and changed the production team.
  • Larry Clemmons (new scriptwriter) was told to ignore storyline of book and create a script with a clear storyline.
  • Backgrounds were hand-pained on cels, and they used a multi-plane camera which creates a 3D-image.
  • Big company
  • Mainstream
  • xeroxing method
  • Budget was $4million
  • Made $205 million worldwide 
  • Final film Disney worked on before he died
  • Vertical Integration
  • Heavy personal investment from WD
  • Technology was new
2016:
  • Jon favereau wanted to pay tribute so at the very start, it was hand-painted then moved into live action.
  • Created on computers (backgrounds and animals)
  • CGI and motion capture used
  • Had virtual cameras and photographed the creatures against a real background
  • Grossed over $966 million.
  • Directed by Jon Favreau
  • Cost $175 million to produce
  • Warner Bros produced their own version
  • One of the biggest April debuts ever recorded at Box office
  • Part of Disney's on-going policy to create live-action versions of its animated classics.
  • Conglomerate
  • Mainstream
  • Vertical integration
  • Keen to use new technology.
Mapping Theory- David Hesmondhalgh
Cultural industries- he sees media industries as being dominated by a small number of conglomerates. These conglomerates have vertical integration due to high production costs and ease of reproduction which reduces risks.
Mapping theory: cultural companies try to minimise risk and maximise audience through vertical and horizontal integration.


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