Eleanor N - A level Media blog

  Locations:  Mainly outdoor shots- gives it an urban feel and realistic As we move through the video we see religious connotations- church etc The focus becomes less on her and more on the people around her and the environment which shows that she is sentimental and she is giving a message Ending scene is dark which may represent sins or negativity in today's society Starting scene- she is inside which connotates that she is trapped or hidden Media language terms: Cross cutting- 12 Close up-5 Tracking shot-3 Low angle-9 Rule of Thirds-7 dissolve-1 juxtaposition-2 fade-6 Jump cut-11 Graphic match-10 action match-4 connotations-8 Heaven- Emeli Sande Intended star image- she is a strong, independent and authentic artist who could be using religion to get her out of a dark place She is unique and different from other celebrities- shes very urban and is familiar with environments and social groups who aren't rich and happy How does the video for Heaven use media language to constru

  Music video   Media language and representation   Brand/star image:  T he portrayal of the person in the media and the persona that they adopt to the public   -The consumer’s perception of that individual/group   -It is a  deliberately  constructed to create a certain impression of an artist   Hoizer - Take me to church   Representation   -Someone who is socially  concious   -Willing to speak out against injustice/discrimination   -Less concerned with glamourous brand image   -True to their roots   -A campaigner   Media language   -The fact it is in black and white throughout the whole video is important  for audiences to  recognise  that we live in a world where injustice is  perceived  and this is unconventional in a lot of music videos    - Standard chronological narrative, with foreshadowing, with the box   -Cuts between scenes a lot to show urgency and aggression   Narrative Theory   -Todorov- stories have a certain structure. They start with a status quo, something happens to d

  BBC sounds advert 2018: Dig at competition- spotify and apple music (listening to same music) Message is why don't you diversify with your music? BBC sounds is the BBC's biggest product launch in more than a decade It aims to reach younger listeners who are spending less time on traditional radio channels in favour of on-demand audio and streaming services- development of technology and digital radio Claire Jullian, BBC head of marketing said "In a world of expanding on-demand audio and streaming services, our younger listeners are spending less time with radio 1. Our ambition for BBC sounds to to create the listening habit of the future" Its a sound app, but visually based- new idea for BBC Contexts: BBC radio stations (culture): R1 - current and recent chart music with zany presenters during daytime, some specialised content at nighttime R2 - older "golden" pop with less electronic beats, singers who sing and not rap, with maturer presenters who've c

 Industry Bullet Points

  Q4. Evaluate the effectiveness of one of Hall’s reception theory in understanding how cultural and historical circumstances  can affect audience interpretations of news stories  [10] Hall argues that there is an  encoding /decoding model explaining the relationship between the producer, media product and the audience in creating  meaning . Media producers encode products with a preferred meaning. Each audience member can decode meaning by the dominant reading, negotiated reading or the oppositional reading, but this is down to cultural and historical backgrounds. For example, people will have a different reading on Brexit, a controversial topic, based on age, gender, sociodemographic and location. It could be argued that dominant messages (preferred) are becoming more binary due to the oligopolistic nature of the newspaper market, thus three newspapers own 80% of the market. This shows that the space for negotiation is narrowing because of the lack of diversity from different histori

The set pages of the big issue clearly represent the values and ideologies of the magazine Their pages represent the homeless in a positive and sympathetic light, because supporting the homeless is the main goal for the magazine The magazine typically represents a a underrepresented social group The representations arent all positive though- they do include some gritty details of homeless culture Left wing ideologies are clearly represented throughout the magazine The magazine paints a reasonably negative picture of conservative government Negative representation of trump for example, ties in with negative picture of right wing values It is clear that in some pages it is dominated by men- could be down to the writers of the big issue who are predominantly male, and the fact that men are most likely to be made more homeless than women, so their focus might be on creating more positive role models for men Multiple images of men in agressive power e.g. film heros or villians, but there is

  How has covid affected the big issue? Articles now focusing a lot more on mental health and how to improve it Set up Big Issue RORA jobs and training to help create opportunities and provide job security More mention on the NHS and respecting them Using the Big Issue Shop as a way to bring in revenue "find love in lockdown" issue- they have changed the type of stories to fit in with lockdown Big Issue now sold in shops due to vendors being unable to sell on streets etc- McColl's and sainsburys outlets They have been campaigning to make the big issue digital for now "Customers will be able to purchase copies in 164 Sainsbury’s stores initially, extending to 315 over the coming weeks, and 1,430 McColl’s stores, for the price of £3. The Big Issue is also going to be launching an app" The Guardian would publish a story about the big issue because it represents their liberal ideology and their values. The Guardian are more of a left wing paper who support equality

  Review: Who or what is being represented on the front cover, and how does this like to the ethos and ideology of the big issue? A hand up not a hand out- this tagline makes it clear that the big issue was created to allow those who needed support to be financially dependent. The Big Issue is not a charity and the tagline constantly reminds potential customers what its ethos is, as well as challenging stereotypes attached to the big issue and those who sell the publication Masthead is present, recognisable and is placed at the very top (conventional) Central image of Romesh Ranganathan- positive expression- well known comedian discussing poverty, comedy and insecurity Colour palette (black, green, yellow etc) Feature article- happy money returns (pun) - relevent to current affairs cover lines link to money How do these front covers link to ethos and ideology? Marcus Rashford: As Marcus Rashford is promoting free school meals for children and trying to raise awareness of children not e

 Example question: Explain the significance of economic factors to the gaming industry. Use Minecraft to support your answer (15) Ownership affects a product's production, distribution and circulation The process of production, distribution and circulation by organisations, groups and individuals in a global context The significance of patterns of ownership and control, including conglomerate ownership, vertical integration and diversification The effect of individual producers on media industries 2. New technologies mean that producers can target audiences differently in a low economic context from how they target them in a high economic context The relationship of technological change and media production, distribution and circulation The significance of economic factors including commercial and not-for-profit public funding, to media industries and their products How media organisations maintain, including through marketing, varieties of audiences nationally and globally The imp