Big Issue- lesson 4
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Intertextuality - reference to another text which the audience are meant to make links between (subtle jokes etc) The BI use intertextuality very liberally because it represents the audience values and their cultural contexts of what they understand. Big Issue and Politics: Fundamentally, the Big Issue are continuously critical of politicians, big businesses, banks and their inability to attack the big issues. *The big issue doesn't support any party*- they will come after any party who don't address and change social issues (hold politicians of every stripe to account) Target mission is to dismantle poverty and fight for social inclusion They offer business solutions to social problems- ethical capitalism They do this by giving those in poverty a hand up to become vendors and set up their own micro business. Explain why magazines outside the commercial mainstream construct alternative representations. Refer to the big issue in your answer (10) They are outside the commercia