The Big Issue revision- Lesson 3

-

 The Big issue- representation

What is representation?

It is the medias portrayal of events, individuals, social groups in a particular way

Example- Phil Mitchell from East Enders:

  • Image seems to portray him as a man who is intimidating, serious, masculine
  • Represented as a stereotypical man on eastenders as geezer/criminal/hardman
  • He suits the audience needs- important to story line
  • Constructed for a reason
  • Producers want audience to see picture of him and know what kind of person he is (tough and serious)
  • Hands in pockets- stern, controlling and scary
Who does the big issue represent and why?

From looking at the front covers, the Big issue represents a variety social groups from children to ethnicitys, to emphasise support and their social needs. For example, the american racism history cover is not just targeted for the American audience, but to everyone in society all across the world as it is a huge social issue that needs to be changed. It can be argued that the Big Issue choose to represent these issues which big mainstream media choose not to- homeless and street vendors in a positive light.
The Big Issue try to bring issues to our attention that are not talked about and those who are marginalized- those who are not represented in the media and are pushed away. They try and make a reality of these social issues and individuals.
Their "pay benmen more than bankers" headline is significant to their ethos of not supporting big businesses such as banks, and putting more of a focus on people who help the community, such as low skilled workers. I don't think The daily mail wouldn't run a headline like this, because they support high British, right wing values who don't represent the most vulnerable in a positive light, and they are typically unfair/judgemental on their opinions/representations of people.


This front cover of the big issue has a fun/silly approach to money, and how people can save money/handle it correctly. In a way the big issue is trying to show that even if you have a little bit of money, you can still do a lot with it, as shown in the cover line "the positive impact of small investment", and they are taking their own approach to handling money well, than handing it over to the banks who they don't support because they don't help out the vulnerable very well.
We see Romesh Ranganathan who is a British stand-up comedian and presenter and The front cover is presenting him as happy with a huge smile to help with money trouble and how to prevent it and the front cover is presenting tips and hacks to prevent such this.
Background: Ramesh's family had financial trouble years ago and his home was taken away from them and they were homeless temporarily. This shows that more people who we don't expect go through hard financial times so the Big Issue is trying to normalise this to the audience.
This links to the Big Issues ethos of helping those who are less fortunate by producing tips and hacks to helping them for their target audience.




Comments

Post a Comment

Popular posts from this blog

Jungle book- 1967 VS 2016 Production

-
What are the differences in the timeline of production for Jungle Book 1967 and Jungle Book 2016? 2016: created on computers (CGI); focused more on Mowgli's background Animation version appears dated, in large part because it appears to use the Xeroxing Method, but that doesn't detract from the great story Disney had created. 1967: was 78 mins long- production costs and cinema running availability- not everyone has a TV (DVD)    2. What technologies were used on the 1967 production? They used a multiplane camera which created an illusion of depth which helped make animated films look more interesting and realistic.They won an engineering academy award. It had a sense of 3D depth in a cartoon setting.     3. What technologies were used on the 2016 production? They merged animal voice and human voice to make it sound real. They had virtual cameras and photograohed the creatures against a real background. Animals and backgrounds were craeted on computers.
Read more

Big issue front cover

-
Image
  I have chosen to do a NHS feature for my big issue cover because as the elections are coming up, a main proposal for left wing parties, especially labour are highlighting a NHS pay rise etc. This conveys with the Big Issue as although they don't follow a particular political stance, it is clear that they portray left-wing views and don't feature big businesses or banks, so to achieve this, having an NHS feature is very significant for the values and ethos of the big issue. I followed the Big issue house style and conventions by illustrating a powerful colour palette, through the rainbow and contrasts of yellow and blue make the cover stand out. For the background i used yellow to represent positivity an happiness, illustrating the 'sun' so that it can shine among the NHS staff. On this background i have engraved 'NHS' among it to make it seem unique and also give more appreciation to NHS and convey the values of Big Issue. I have chosen this specific cut-out o
Read more

Theory Project- research

-
  Gilroy- theories about ethnicity and post-colonialism OCR definition:   - The African diaspora caused by the slave trade has now constructed a transatlantic culture that is simultaneously African, American, Caribbean and British – the ‘Black Atlantic’.   - Britain has failed to mourn its loss of empire, creating ‘postcolonial melancholia’, an attachment to an airbrushed version of British colonial history, which expresses itself in  criminalising  immigrants and an ‘us and them’ approach to the world founded on the belief in the inherent superiority of white western  civilisation .   Context:   During 1500’s to the 1900’s there was a period of colonialism:   Colonialism - taking over another country to run and exploit it   - Britain did this a lot of countries such as India,  Caribbean , and parts of Africa by sailing  and  installing  their own  military ,  soldiers  and government to act as though they owned that country, leading the people to obey the B ritish. This was done in a
Read more