The Big Issue revision- Lesson 2

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 What is the purpose of the Big Issue?

https://www.bigissue.com/about/

  • Big Issues purpose is to dismantle poverty by creating opportunity, through self-help, social trading and business solutions
  • Its magazine launched as a result of a growing number of rough sleepers on the streets in London
  • It is an award winning publication which has challenged and shaped public perspectives
  • Since 1991, the magazine has helped over 92,000 vendors earn £115 million
  • Big Issue invest- social merchant bank 

  • Micro-enterprise for the vendors (offering a job for them)
  • Its a step into building someones life again
  • Helps the most needy in society to start their journey away from homelessness
  • You can subscribe/donate to the Big Issue to help them further
  • With the money they can Provide additional welfare help in the form of food vouchers, meter top-ups and other emergency aid
Messages and values:
  • It could be argued that the BI priviliges a white, male perspective owing to an under-representation of people of colour and women on covers where an individual is the focus
  • However, ethnic minorities and women are represented positively where they are featured- countertypes are used
  • The big issue challenges stereotypes in its representation of social groups in society e.g. featuring homeless people and The Big Issue vendors in a positive and often celebratory way
  • Editorial content is often critical of big businesses and banking
  • Champions the political cause, and role of an individual within society
  • Often focuses on personal and social issues in their representations of celebrities
  • Front covers tend to convey left wing political beliefs in their representations
  • Big Issues target mission is to dismantle poverty by creating opportunity, through self-help, social trading and business solutions
  • It has campaigned on issues such as:
    • anti-globalisation
    • high energy bills
    • making the government aware that its welfare system doesnt reduce poverty
    • campaigning for the living wage
Quiz:
  1. When was the big Issue launched? 1991
  2. Why is it sometimes referred to as a street paper? Homeless people on the street are the vendors who sell it
  3. What is the motto of the big issue and how does this link to its ethos? "Hand up not a hand out" which links to its ethos because their aim is to fix the homeless/poverty situation in society, by offering people in need a job to gain an income
  4. Who typically reads and buys the big issue? Socially aware, educated ABC1 audience and want to make a difference
  5. What do the words niche and mass mean? Niche is small and specific whereas mass is a large and less specific group
  6. Is it targeting a niche or mass audience? Niche audience
  7. How does the bi differ from other magazines? The ideology of it creating job opportunities for homeless is unconventional of mainstream magazines and its use of media language e.g. illustrations help attract their target audience, which not many others do
  8. Why is it not mainstream? It needs to appear different and also it is not distributed etc the way mainstream ones do- typically not bought in shops but by vendors on streets





My front cover:


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