What is the purpose and ethos of the Big Issue? The Big Issue as a brand is considered to be a business that functions to produce money, which is socially invested to create employment and ease poverty for people rather than providing profit for those who own it. They give jobs to homeless people or those in need by giving them the role of street vendors to sell magazines so they can get back on track The Big issue ethos is to represent those who are underrepresented They are left-leaning, socialist and don't actually have a specific leaning Big Issue conventions and house style: Very colourful colour palettes- easier to sell Cartoonist and lots of editing/photoshop used Features celebrities who have made a positive impact on the world/share socialist views- Greta Thurnburg, David tennant, Marcus Rashford Attentive on issues such as climate change, racism, poverty Big bold typaface House style is diverse- they are experimental Intertextuality Top 3 covers: I have chosen this cove...
Media Convergence Media convergence: the interconnection of information and communications technologies, computer networks and media content. It brings together the three C's- computing, communication and content- and is a direct consequence of the digitalisation of media content. The Radio 1 Breakfast show is developing towards media convergence. ‘Media Convergence’ describes three phenomena: 1.How technology comes together as a single source due to digitalisation of content and platforms. For example, the BBC Radio 1 Breakfast show is listened to on DAB, through the internet, on BBC iPlay er and so on. The advantage of this is being able to listen to media on a mobile device 24/7. Such flexible time-shift consumption has aided distribution and promoted R1BS. 2.How media institutions diversify their interests and services to reflect a changing media environment. The BBC radio 1 breakfast show’s symbiotic relationship...
Production decisions: Key Terms: Synergy: Combining 2 companies together e.g Pixar to appeal to new audiences for a mutual benefit. Conglomerate: Multi-mass company who owns other companies - Disney Vertical Integration: When a company owns another part of production and distribution stage. Horizontal Integration: Using different ownership across the stages. Media convergence: When you use different aspects of media to do the same thing - newspaper advert and movie trailer Mainstream film: Mass appeal, big audiences, main messages, mass companies Conglomerate ownership and mainstream production -The big 'six': Disney, 20th century fox, warner bros, universal studios, Columbia pictures/sony, Paramount. - Jungle Book is made by a conglomerate and mainstream production. The impact is; Ability to attract star marketing- successful actors More time spent on production Access to latest production technology e.g CGI which can be used to make high-quality films M...
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