Eleanor N - A level Media blog

 Intertextuality - reference to another text which the audience are meant to make links between (subtle jokes etc) The BI use intertextuality very liberally because it represents the audience values and their cultural contexts of what they understand. Big Issue and Politics: Fundamentally, the Big Issue are continuously critical of politicians, big businesses, banks and their inability to attack the big issues. *The big issue doesn't support any party*- they will come after any party who don't address and change social issues (hold politicians of every stripe to account)  Target mission is to dismantle poverty and fight for social inclusion They offer business solutions to social problems- ethical capitalism They do this by giving those in poverty a hand up to become vendors and set up their own micro business.  Explain why magazines outside the commercial mainstream construct alternative representations. Refer to the big issue in your answer (10) They are ...

  The Big issue- representation What is representation? It is the medias portrayal of events, individuals, social groups in a particular way Example- Phil Mitchell from East Enders: Image seems to portray him as a man who is intimidating, serious, masculine Represented as a stereotypical man on eastenders as geezer/criminal/hardman He suits the audience needs- important to story line Constructed for a reason Producers want audience to see picture of him and know what kind of person he is (tough and serious) Hands in pockets- stern, controlling and scary Who does the big issue represent and why? From looking at the front covers, the Big issue represents a variety social groups from children to ethnicitys, to emphasise support and their social needs. For example, the american racism history cover is not just targeted for the American audience, but to everyone in society all across the world as it is a huge social issue that needs to be changed. It can be argued that the Big Issue cho...

 

  https://youtu.be/z4HCQuSIiA0 The big issue- industry The Big issue ltd is an independent magazine company and is not part of a large conglomerate They partner with Dennis Publishing to print the magazine Not for profit basis, and any excess revenue goes to homeless people Distribution- sold on street by vendors instead of in shops Street vendors purchase copies of big issue for £1.50 each and sell for £3 each Vendors can use this money to support themselves legally When setting up the magazine they needed to secure external funding and secured a grant from The Body shop (£50,000) Gordon Roddick (one of founders of big issue) married Anita Roddick (founder of body shop) 1995 diversified into the big issue foundation- supports homeless directly (info, workshops etc) 2005 started The Big issue invest- financial fund available for charities/small businesses  2016 online shop-  All revenue goes back into helping the needy Many brands with similar ABC1 audiences choose to pla...

  Explain the impact of digitally convergent media platforms on video game production, distribution and consumption (15) Brief Macro- detailed Micro (structure) Macro- The programming language used in game development can have an impact in how it is affected by platforms and their users Micro- The nature of the game and development in Java has meant that there are several rival and clones to the game Minecraft. 'Castle miners' is just one example of a game with remarkable similarities and there is much scope for debate about how you go about copyrighting ideas if everyone is using open source software. Indeed, when Microsoft purchased Mojang, there was a surge in clone titles for rivals consoles such as Nintendo (who did not receive official versions for minecraft at that time) including battleminer for the Nintendo 3DS. Notice the slight variations in story narrative and the glaringly obvious similarities. One could argue that Minecraft was simply the right version of a ...

 

  "Explain the impact of digitally convergent media platforms on video game production, distribution and consumption"