Eleanor N - A level Media blog

Heaven was released on 14th August 2011 by Virgin Records. The song is written about the younger generation growing up too fast and being influenced by friends, family, the media and education. This can be a good thing, because they are pushing you for a challenge, however, others follow influencers that lead them to do bad things. 'Heaven' has connotations of christianity and church. This suggests t h at many try to do good things in life to get on God's 'good side' and eventually go to heaven when they die. Heaven is a song about people trying to good in their lives, even though many may make bad decisions, people are just trying to live their lives to the fullest and not hurt anyone or follow any bad influences. The music video features Emeli herself singing the lyrics, but also shows scenes of the homeless, elderly, and children living in bad homes. We also see the sky and church to reflect the connotations of 'heaven'.

https://www.ocr.org.uk/Images/316672-specification-accredited-a-level-gce-media-studies-h409.pdf We are studying Emeli sande's Heaven and Radioheads burn the witch https://www.youtube.com/watch?v=883yQqdOaLg https://www.youtube.com/watch?v=yI2oS2hoL0k

What does genre mean? Type of media forms/products It has conventions that will make it a certain genre (things that make up a genre) How many genres can you identify in stranger things? Why might this be appealing? Love story/ Buddy/ coming of age/ thriller, sci-fi It helps attract a wider audience as they will find genres they like in Stranger Things as it has a mix of genres Its important for Netflix as viewers are paying for it and its very genre platform driven. Stranger things works in multiple genres. It is about genre, rather than belonging to a genre. Intertextuality: -The shaping of a texts meaning through another text. https://vimeo.com/175929311 https://youtube.com/watch?v=AwTpsw-ufDA%feature=youtu.be VS                                             Steve Neale - genre theory

I got 6/10 and i am pleased with this because i got over half marks when it was my first advertising question. In order to do better, i need to focus on what the question is directly asking and focus on the brand image.

Primary Audience: Gender- neutral (slightly more men) Age- 15-37 year olds Interests- LFTVD/sci-fi's/ 80's nostalgia Socio-economic status- A-E Secondary Audience: people who enjoy sci-fi's  people who enjoy retro games people who enjoy spielberg films people who enjoy 80's novels (stephen king) people who enjoy 80's horrors Reception Theory (Stuart Hall) - media texts are encoded and decoded. The producer encodes messages and value into their media texts and the audience decodes it. -Dominant(preferred): audience agreed with the messages in the text -Negotiated- neither agrees or disagrees. It accepts the producers views but also has their own views. Oppositional- when the audience rejects the preferred reading. Fandom: The series has a strong, online fan base Fans often create negotiated readings of the text Fans as textual poachers - selecting part of the text that appeal to them, and using them as part of their 'we-media...

https://www.theguardian.com/media/audio/2019/nov/25/the-rise-of-netflix-an-empire-built-on-debt "Gone from a 'joke' company to the 'superpower' of the world" 1997: Marc Randolph and Reed Hastings was inspired when they wanted to find a way to rent entertianment without worrying to take it back to the shop like blockbusters Came up with an idea of a postal rental service (order dvds online and send it back) 2000: tried to do a meeting with blockbuster but they just ignored them as they were much bigger than Netflix  2013: Wanted to make their own content= start of house of cards (when they started to grab peoples attention) Some people said they copied from BBC's content however Netflix realised they could find out viewers interests and how many times they watched a show and then remade a better version Netflix wanted to bring the emersive reading experience to viewing- how they got to box sets- monopoly Netflix decided they wanted to do high end...

Messages and values: Editorial content is often critical of big businesses and banking Champions the political cause, and a role of individual within our society Often focuses on personal and social issues in their representation of celebrities Front covers tend to convey more left wing political beliefs in their representation It could be argued that the Big Issue privilages a white male perspective owning to an under-representation of people of colour and women on covers where an individual is a focus However, ethnic minorities and women are represented positively and they are featured as counter-types The big issue challenges stereotypes in its representation of excluded groups e.g. homeless people and street vendors shown in a positive and celebratory way Social and cultural contexts: It reflects celebrity culture by often featuring a celebrity positively as their main focus of the cover as something that will appear to the audience. It is assumed the audienc...