News Question 4 essay
Evaluate the usefulness of one of the following theories in understanding audiences for online newspapers such as the Guardian and The Daily mail [10] Shirky end of audience or Gerbners cultivation theory Shirky's end of audience theory is very relevant in today's world of online newspapers like the Guardain and the Daily Mail. The Theory comments that audiences now active, instead of fixed or passive. We are now on the same hierarchy as producers, in the sense we can share, comment and like on online news articles. This helps the audience connect with the producers and editors. There are over 1000 people who have commented on an article in MailOnline of Gordon Ramsay flouting lockdown rules with his son as he visits the shops. These comments are a mix of positive and negative ones, as people like to share their opinion with others. This suggests that there isnt a very passive audience in society today, because they like to express themselves. In a way, it makes the audi