Eleanor N - A level Media blog

Evaluate the usefulness of one of the following theories in understanding audiences for online newspapers  such as the Guardian and The Daily mail [10] Shirky end of audience or Gerbners cultivation theory Shirky's end of audience theory is very relevant in today's world of online newspapers like the Guardain and the Daily Mail. The Theory comments that audiences now  active, instead of fixed or passive. We are now on the same hierarchy as producers, in the sense we can share, comment and like on online news articles. This helps the audience connect with the producers and editors.  There are over 1000 people who have commented on an article in MailOnline of Gordon Ramsay flouting lockdown rules with his son as he visits the shops. These comments are a mix of positive and negative ones, as people like to share their opinion with others. This suggests that there isnt a very passive audience in society today, because they like to express themselves. In a way, it makes the audi

Evaluate the usefulness of one of the following theories in understanding audiences for online newspapers  such as the Guardain and The Daily mail [10] Shirky end of audience or Gerbners cultivation theory Summarise theorist and what it means for website- briefly Outline one way the theory does help us to understand audiences for our case study websites- give examples of each to back up work' Outline ways audiences use and respond to websites that dont fit the ideas of the theory- need to have an argument  conclude: Ultimatley, named theory offers a helpful interpretation of the ways in which audiences...However as it does not take into account of...it only gives us half the picture- i.e cant use to talk about anything else but audience 15 mins to write

Media assessment-   LFTVD   ‘Representations of social, cultural and historical events can vary within  long form television dramas from different countries.’ Discuss how and why audiences  migh t  respond to and interpret these representations differently. [30]   In your answer you must:   Consider the contexts in which LFTVD are produced and consumed   Explain how media contexts may have influenced different aspects of realism and audience in the set episodes  of the two LFTVD’s you have studied.   Make judgements and reach conclusions about the differences in realism of social, cultural and historical circumstances between the two set episodes.   Audiences do respond to and interpret the representations of social, cultural and historical events differently, b ecause of the ownership structures and  the audiences of them.  Long form tv dramas have a mass industry with lots of different companies, ranging from global , mass ones like Netflix   to niche

Evaluate question: Evaluate the usefulness in understanding audiences for online newspapers such as the Guardian and The Daily Mail [10] Either: Gerbner's cultivation theory or skirkys end of audience theory Gerbner- cultivation theory: The media generally tends to repeat representations of people and groups of people over and over again The effect of this representation on audiences can build up over time If there is a repetition of a certain representation of someone or a group of people, the audience are forced to believe it and accept it as realistic The effect of this creates an idea in society of the ideologies and perspectives of someone else  Shirky- end of audience theory: There is no longer a passive audience- an audience who mindlessly watches a film and dont think about it We are now active audiences-we like to share, like , post etc Technology has made us more active and we now expect to like content and expect a certain level of interaction with prod