News question 4- notes

-
Evaluate question: Evaluate the usefulness in understanding audiences for online newspapers such as the Guardian and The Daily Mail [10]
Either:
Gerbner's cultivation theory or skirkys end of audience theory

 Gerbner- cultivation theory:

  • The media generally tends to repeat representations of people and groups of people over and over again
  • The effect of this representation on audiences can build up over time
  • If there is a repetition of a certain representation of someone or a group of people, the audience are forced to believe it and accept it as realistic
  • The effect of this creates an idea in society of the ideologies and perspectives of someone else 
Shirky- end of audience theory:
  • There is no longer a passive audience- an audience who mindlessly watches a film and dont think about it
  • We are now active audiences-we like to share, like , post etc
  • Technology has made us more active and we now expect to like content and expect a certain level of interaction with products
  • Print is declining because audiences prefer to like, share and comment online rather than on print
  • Audiences like to speak back to producers- we can communicate and give feedback. This gives more equality to power and equalizes the hierarchy there used to be with producers being at the top.
Online papers
  • Due to decline in print news, newspapers have gradually moved content online over the past 10 years or so
  • Online advertising is now more lucrative than print advertising (make more money)
  • Some newsbrands like The Times and The Telegraph have paywalls where you have to pay to read content online. The Guardian and mailonline do not, so they rely on ads to make revenue.
  • Guardian and mail online have very similar online audiences. This could speak to the proliferation of the internet and technology
Mailonline and Daily Mail:
  • Separate companies
  • It is editorially different-so can appeal to a different audience which enables DMGT to reach a wider market across print and online platforms. It is more gossipy than print
  • Much younger demographic- online
  • international audience- mailonline, from USA
  • each day it produces 2000 articles, 900 videos, 30,000 photos
  • Readership of DM print is 2.5 million and online is 15.5 million
  • Mailonline only have 10 dealings with IPSO per week from 14,000 articles - quite low given mails reputation
  • still a right- wing agenda but more a entertainment site than hard news
  • More stories are individualized
Guardian online:
  • 24.4 million monthly users
  • 33% aged 15-34, 67% 25+
  • Younger audience than print so company can reach wider audience
  • ABC1 educated, culturally aware audience
  • more liberal audience than mailonline
  • Claim to be UK's N01 most trusted newsbrand
  • 13.7 million weekly readers- 5.4 million daily
  • 87%trust what they read on guardian online, 79% feel close to it
  • audience- 16% print, 16 %desktop, 47% mobile, 10% tablet
  •  

Comments

Post a Comment

Popular posts from this blog

Jungle book- 1967 VS 2016 Production

-
What are the differences in the timeline of production for Jungle Book 1967 and Jungle Book 2016? 2016: created on computers (CGI); focused more on Mowgli's background Animation version appears dated, in large part because it appears to use the Xeroxing Method, but that doesn't detract from the great story Disney had created. 1967: was 78 mins long- production costs and cinema running availability- not everyone has a TV (DVD)    2. What technologies were used on the 1967 production? They used a multiplane camera which created an illusion of depth which helped make animated films look more interesting and realistic.They won an engineering academy award. It had a sense of 3D depth in a cartoon setting.     3. What technologies were used on the 2016 production? They merged animal voice and human voice to make it sound real. They had virtual cameras and photograohed the creatures against a real background. Animals and backgrounds were craeted on computers.
Read more

Big issue front cover

-
Image
  I have chosen to do a NHS feature for my big issue cover because as the elections are coming up, a main proposal for left wing parties, especially labour are highlighting a NHS pay rise etc. This conveys with the Big Issue as although they don't follow a particular political stance, it is clear that they portray left-wing views and don't feature big businesses or banks, so to achieve this, having an NHS feature is very significant for the values and ethos of the big issue. I followed the Big issue house style and conventions by illustrating a powerful colour palette, through the rainbow and contrasts of yellow and blue make the cover stand out. For the background i used yellow to represent positivity an happiness, illustrating the 'sun' so that it can shine among the NHS staff. On this background i have engraved 'NHS' among it to make it seem unique and also give more appreciation to NHS and convey the values of Big Issue. I have chosen this specific cut-out o
Read more

Theory Project- research

-
  Gilroy- theories about ethnicity and post-colonialism OCR definition:   - The African diaspora caused by the slave trade has now constructed a transatlantic culture that is simultaneously African, American, Caribbean and British – the ‘Black Atlantic’.   - Britain has failed to mourn its loss of empire, creating ‘postcolonial melancholia’, an attachment to an airbrushed version of British colonial history, which expresses itself in  criminalising  immigrants and an ‘us and them’ approach to the world founded on the belief in the inherent superiority of white western  civilisation .   Context:   During 1500’s to the 1900’s there was a period of colonialism:   Colonialism - taking over another country to run and exploit it   - Britain did this a lot of countries such as India,  Caribbean , and parts of Africa by sailing  and  installing  their own  military ,  soldiers  and government to act as though they owned that country, leading the people to obey the B ritish. This was done in a
Read more