Stranger Things Industry

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Cast:

  • largely unknown cast with two exceptions (to get a larger following): Winona Ryder and Matthew Modine
  • This is so that people can't judge them and its cheaper
Marketing:
  • Series of methods
  • above-the-line: normal advertiisng/ posters/trailers
  • below-the-line: different/ fan pages/talk shows
Above the line:
  • trailer-2016
  • posted first 8 mins on youtube; millions of users, can like and share it, 24/7 access
  • social media accounts- cross media
Below the line:
  • twitch stream
  • snapchat filter
  • fan art
  • performed at Emmys 2016
  • Made up a fake news report
  • Kelloggs eggos

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