Stranger Things and Netflix

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Key facts for industry:

  • first series aired on Netflix in mid 2016
  • only 8 episodes
  • Written and directed by the duffer brothers, matt and ross
Duffer Brothers:
  • Always loved film
  • relatively recent in their output
The idea:
  • influenced by cold war experiments
  • supernatural that feels real or believeable.
Production and distribution:
  • produced by 21 laps
  • original netflix series
  • Netflix are notoriousley cagey about viewing figures

  • estimated $17.3 billion will be spent on content in 2020
  • competitiors like Disney plus on netflix's subscriptions will be 'manageable'- blackledge said
  • making more originals and shows- vertical integration
Why Netflix?
  • Dont have a limit on how long a show is- broadcasters do
  • Duffer Brothers said 8 episodes is perfect length to tell a story
  • Netflix is known for its packing and binge-ability
  • If DB went to BBC then they would have to have a limit of 13 episodes so it wouldnt have been a cinematic story.
Facts and figures:
  • global market share fallen from 91% in 2007 to 19% in 2019
  • 2011-splits its DVD and streaming options
  • a lot of competitors who have a share in the market- amazon, hulu
  • In 2019, they added 8.3million subscribers from outside the US
  • Now has 167 million subscribers worldwide and 60 million from US
  • more people joining them everyday
  • Netflix dont release budget figures or viewing figures but Duffer Brothers said it was relatively low.

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