Newspaper representation

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Knowledge mini test:

  1. Name two mid-market tabloids: Daily mail and daily express
  2. Which three titles does Rupert Murdoch news corporation own?: The sun, The times and the sunday times
  3. What is the political stance of the telegraph?: Left wing
  4. Which three titles are owned by Reach PLC: The mirror, daily express, daily star
  5. Why does the scott trust finance the guardian?: The finance made goes into journalism rather than shareholders and to safeguard the journalistic freedom.
  6. Which is the only paper with more female readers?: The daily mail
  7. What is the daily express' slogan?: were backing britain
  8. What is the daily mirrors slogan?: the heart of britain


Intro:
Sources A and B belong to different sub-genres and owners, values and representations that will offer a big effect on the representations they construct. The guardian is a standard Broadsheet paper, however it can now be converted into tabloid size to save printing costs, with a left-wing side of views, targeting a ABC1 market audience. Conversely, The daily express is a mid-market tabloid with right-wing views therefore a key difference between the guardian. They have an older audience which will be reflected to the ideas of their traditional values. Gilroy's post colonialism theory comments that the representation of colonial groups and characters are still affected and civilization constructs racial hierarchies with binary opposites of us and them, which is commonly shown in UK newspapers.


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