Heaven- Emeli Sande contexts and star image

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Social/cultural context:

  • 2009- she featured in rapper chipmunks 'diamond rings' which gave her and chipmunk a first top 10 hit on UK singles.
  • She co-wrote Alesha Dixon's 'radio'
  • This shows that she helps people before herself.
  • In 2012, she signed her first major record deal with Virgin Records then signing another deal with EMI in 2011.
  • Heaven was her first solo track- introduces her as a solo artist.
Social/historical context:
  • As the main job was to establish her as a solo artist in her own right, a performamce based music video was essential to build her star brand image.
  • Music uploaded to sande's youtube account as first platform- 21.7 million views.
  • The album 'our version of events' was critically and commercially successful (best selling uk album, 2012)
  • One year after Heaven was released, she became an iconic artist (sang at London Olympics and the white house).
Genre- soulful/ urban/ trip hop

'british urban' connotations are a key part of her brand- she is authentic and linked with London music scene
-vintage style camera to show authentication.
-Sande is less a product than other stars but her representation of her as a soulful, strong, independant and authentic artist is a construction nonetheless.


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