Industry/ disney question
In my first lesson about Industry, we looked at peoples viewpoints and what people own:
Q: Does it matter if one person owns lots of news outlets? (sun/times/fox)
A: Yes, as their own opinion will be portrayed quite frequently and will dominate other news outlets with a one-sided opinion which won't give readers/viewers a fair story or information.
David Hesmondhagin- Cultural Industries:
-suggests that companies cant estimate how much they will make for new films so they remake/reboot films.
-Therefore, the industry will have a problem because creativity doesn't appear as people already are familiar with them e.g The Lion King
-industries are using repetition- using the same actors who are successful which leads to the industry, not talent-spotting (forgetting other actors who aren't as successful)
-Often seen as uncreative and profit-driven
-also suggests that social media separates people, not uniting them.
Disney- research into the industry:
-They're an American diversified multinational mass media and entertainment conglomerate. They are one of 5 big film studios including universal, paramount, WB and Columbia (sony)
-Disney owns ABC, Marvel, Lucasfilms, 20th century fox, Disney music group and parks/resorts.
-They own around 35% of the film sector (market capitalisation)
-The biggest film is The Lion King with a budget of around $260 million and the box office was $1.571 billion
-The biggest flop is the nutcracker and the four realms.
- The next biggest release from Disney is Maleficent 2: Mistress of evil.
It's important for Disney to own the production of their titles as it gives them protection
Clay Shirky- End of Audience theories:
In the "old media", centralized producers addressed atomized consumers; in the "new media", every consumer is now a producer. Traditional media producers would 'filter then publish' as many new media producers are not emloyees, they 'publish then filter'.
These amatuer producers have different motivations to those of professionals- they value autonomy. competence, membership and generosity. User-generated content creates emotional connection between people who care about something.
The audience as a mass of people with predictable behavior is gone. Now, behavior is variable across different sites, with some audience creating content, some synthesisng content and some consuming content.
Using the article, consider how Disney utilizes its assets to promote, distribute and exchange their films"
Disney is a global entertainment conglomerate which makes films for the mass entertainment market. Its one of five big media companies including paramount. They own numerous platforms including ABC, Marvel Studios, Lucasfilm, 20th century fox and Disney music group. Disney owns around 35% of the film market. Disney uses vertical integration- a process in which they have to produce, market, distribute and create merchandise for their products. For example, Disney produced High School Musical in their studios, marketed it on Disney Channel and ABC news by interviewing the cast. They have merchandise which includes apparel, bags and makeup.
Disney's reboot strategy, as suggested by Hesmondhalgh is very controversial. Some say it's uncreative and unoriginal and that Disney is profit-driven however, on the other hand, others think its a good idea because Disney is still going "incredibly strong" and that viewers enjoy the storyline of these films. Hesmondhalgh also suggests that social media separates people, not uniting them.
Disney has the benefit of cross-media assets, which can be used to promote their products. This is when they promote their products without the public knowing. Disney feature characters from films into their theme parks and resorts.they also have pre-movie adverts on DVD as well as in cinemas, which encourage and persuades the viewers to buy more of their products.
The Disney + platform has been in discussion among Disney's producers. Disney + could cause major streaming issues on platforms like Netflix as it features everything Disney owns from films down to ABC. Viewers can feedback on the platform as a form of exchange. It would cost $13 which is a dollar more than Netflix's standard price. This will definitely cause competition as Netflix features Disney TV shows and films on their platform. Although this price might not make a lot of profit to start with for Disney, it will attract millions of streamers across the world. The use of Disney + will allow Disney to promote their films in their own streaming platform which is assigned to their name, which might reduce money loss.
Disney has over 300+ Disney stores around the world, selling their own merchandise. All profits go back into the company, therefore it's just a circle. The Disney store is an international chain of speciality stores selling only Disney related items, many of them exclusive, under its own name and Disney outlet. This means the products are licensed and Disney is protected.
Disney has had to adapt to an 'end of audience' era which was craeted by Clay Shirky where in the "old media", main producers adressed atomised consumers however in the "new media", every consumer is now a producer. Its the idea that new producers have more/different motivations to the professionals. User-generated content creates an emotional connection between two people who care about something. The 'audience' as a mass of people with predictable behavior has now vanished. Now, behavior is variable across different sites with some audience creating content.
Q: Does it matter if one person owns lots of news outlets? (sun/times/fox)
A: Yes, as their own opinion will be portrayed quite frequently and will dominate other news outlets with a one-sided opinion which won't give readers/viewers a fair story or information.
David Hesmondhagin- Cultural Industries:
-suggests that companies cant estimate how much they will make for new films so they remake/reboot films.
-Therefore, the industry will have a problem because creativity doesn't appear as people already are familiar with them e.g The Lion King
-industries are using repetition- using the same actors who are successful which leads to the industry, not talent-spotting (forgetting other actors who aren't as successful)
-Often seen as uncreative and profit-driven
-also suggests that social media separates people, not uniting them.
Disney- research into the industry:
-They're an American diversified multinational mass media and entertainment conglomerate. They are one of 5 big film studios including universal, paramount, WB and Columbia (sony)
-Disney owns ABC, Marvel, Lucasfilms, 20th century fox, Disney music group and parks/resorts.
-They own around 35% of the film sector (market capitalisation)
-The biggest film is The Lion King with a budget of around $260 million and the box office was $1.571 billion
-The biggest flop is the nutcracker and the four realms.
- The next biggest release from Disney is Maleficent 2: Mistress of evil.
It's important for Disney to own the production of their titles as it gives them protection
Clay Shirky- End of Audience theories:
In the "old media", centralized producers addressed atomized consumers; in the "new media", every consumer is now a producer. Traditional media producers would 'filter then publish' as many new media producers are not emloyees, they 'publish then filter'.
These amatuer producers have different motivations to those of professionals- they value autonomy. competence, membership and generosity. User-generated content creates emotional connection between people who care about something.
The audience as a mass of people with predictable behavior is gone. Now, behavior is variable across different sites, with some audience creating content, some synthesisng content and some consuming content.
Using the article, consider how Disney utilizes its assets to promote, distribute and exchange their films"
Disney is a global entertainment conglomerate which makes films for the mass entertainment market. Its one of five big media companies including paramount. They own numerous platforms including ABC, Marvel Studios, Lucasfilm, 20th century fox and Disney music group. Disney owns around 35% of the film market. Disney uses vertical integration- a process in which they have to produce, market, distribute and create merchandise for their products. For example, Disney produced High School Musical in their studios, marketed it on Disney Channel and ABC news by interviewing the cast. They have merchandise which includes apparel, bags and makeup.
Disney's reboot strategy, as suggested by Hesmondhalgh is very controversial. Some say it's uncreative and unoriginal and that Disney is profit-driven however, on the other hand, others think its a good idea because Disney is still going "incredibly strong" and that viewers enjoy the storyline of these films. Hesmondhalgh also suggests that social media separates people, not uniting them.
Disney has the benefit of cross-media assets, which can be used to promote their products. This is when they promote their products without the public knowing. Disney feature characters from films into their theme parks and resorts.they also have pre-movie adverts on DVD as well as in cinemas, which encourage and persuades the viewers to buy more of their products.
The Disney + platform has been in discussion among Disney's producers. Disney + could cause major streaming issues on platforms like Netflix as it features everything Disney owns from films down to ABC. Viewers can feedback on the platform as a form of exchange. It would cost $13 which is a dollar more than Netflix's standard price. This will definitely cause competition as Netflix features Disney TV shows and films on their platform. Although this price might not make a lot of profit to start with for Disney, it will attract millions of streamers across the world. The use of Disney + will allow Disney to promote their films in their own streaming platform which is assigned to their name, which might reduce money loss.
Disney has over 300+ Disney stores around the world, selling their own merchandise. All profits go back into the company, therefore it's just a circle. The Disney store is an international chain of speciality stores selling only Disney related items, many of them exclusive, under its own name and Disney outlet. This means the products are licensed and Disney is protected.
Disney has had to adapt to an 'end of audience' era which was craeted by Clay Shirky where in the "old media", main producers adressed atomised consumers however in the "new media", every consumer is now a producer. Its the idea that new producers have more/different motivations to the professionals. User-generated content creates an emotional connection between two people who care about something. The 'audience' as a mass of people with predictable behavior has now vanished. Now, behavior is variable across different sites with some audience creating content.
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