Eleanor N - A level Media blog

  Analyse how the advert conveys ideas, values and attitudes about gender?   In your answer you must:   Consider how media representations convey values, attitudes and beliefs in source C   Make judgements and reach conclusions on how audiences may respond to and interpret these media representations   What is the purpose of the advert and how do you know this?   - Make a mockery of male  stereotype   - ( challenge  gender stereotypes) -  man doing cooking (operate complex machinery= oven) instead of operating cars or machinery   Who is the target audience and how do you know this?   - Young family men- older men wouldn’t wear an apron in the kitchen ( traditionally  women) so it shows the change in gender attitudes and values of a younger audience who will be more likely to be in the kitchen   How is gender being represented in this advert?   - It shows that gender roles are being reversed so that  in today...

  Sports drink conventions: Celebrity feature- often  sports  athlete   Mostly male figures   Product placement  on the third   Action shot   Statistical support- claims and scientific   Colour  blue- associated with hydration and water- but also contrasting  colours  to help it stand out   Context: Lucozade is an embedded historical, but originally British brand (1927)   Owned by multinational conglomerate GlaxoSmithKline, sold to global  Japanese  manufacturer and distributor, Suntory, in 2013 just after the campaign   L u cozade famous for rebranding its product over the years- in the 60’s and 70’s a drink that   could cure ‘sickness’  and in 80’ s turned into a sports drink   ‘I Believe’ campaign was part of a £4m campaign  by Grey  London   across digital and press platforms to position Lucozade again as a sports drink that can help performance     Footballer...